Because the cans of drinks Are they taller and thinner? Have you ever stopped to think about this question? The canning process has been perfected for decades, and records show that since then 1938 soft drinks are sold in this format; however, only in 1948 concept has been improved and pepsi started selling his first cans. In those 45 years, drinks have gone through an accelerated repackaging process, mostly with lifestyle changes in people who have begun to accept thinner cans.

Initially, when pepsi tested the canned approach, the proposal was not well received by consumers; however, in recent years, they have gradually come to appreciate this characteristic. In accordance with Wall Street Magazinethe new slimmer design is now a more “standard” option for the consumer.healthy and a little more elegant, a little more sophisticated, a little more mature“.

(Loans: Alexandra Nosova on Unsplash)

The impact of the new can design on the companies in the segment

In keeping with the trends, the modern look of the cans gives consumers the feeling of a more nutritious drink. For Involved Brands taller and thinner it is interesting at the stage of creation. material in aluminum it is durable, lightweight and easy to store and handle, facilitating the transportation steps.

The revamp allows companies to save money on the procedure, with less wastage of raw materials. And last but not least, dilution helps get more cans on store shelves.

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