The biggest trade deal in world history is back in Arab hair: cards will be redistributed in the gaming world!
April 26, 2023
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Microsoft, which reached an incredible $69 billion deal with Activision Blizzard on January 18, 2022, has been in a lot of pain lately. The company, which is trying
Microsoft, which reached an incredible $69 billion deal with Activision Blizzard on January 18, 2022, has been in a lot of pain lately. The company, which is trying to establish itself in the gaming industry through Xbox consoles and the Game Pass subscription system, is struggling with declining physical sales. On the verge of a serious crisis in 2023.
The company that foresees this crisis; biggest competitor Against Sony’s PlayStation ecosystem He wanted to buy Activison Blizzard to strengthen his hand and on January 18, 2022, this attempt was positive. However, Sony’s lobbying efforts against Microsoft in the US and UK courts paid off.
The UK has not ratified the $69 billion deal between Microsoft and Activision:
These are the brands that Microsoft will most likely have to buy.
Not only Microsoft, but also Xbox Game Pass users and owners of Xbox consoles have been looking forward to the outcome of this lawsuit for months. The expected good news for the arrival of the giant productions under the roofs of Activision and Blizzard to both Game Pass and Xbox consoles has now reached a dead end.
The UK Competition and Markets Authority (CMA) Although it was received favorably by the UK, courts in England ruled against the agreement. The reason for this decision is the competition on cloud gaming systems, not consoles. It will seriously strengthen Microsoft’s hand it was.
Call of Duty games are among the most important productions that brought PlayStation to high sales figures. If Microsoft buys Activision Blizzard, the creator of this series, Call of Duty will only be available for purchase on Xbox consoles and the Xbox Game Pass cloud gaming system. So in such a case, Microsoft can only use the strong brands in the market to sell their systems, which they are already planning to buy. Sony’s biggest trump card against Microsoft was to make use of this possibility of monopoly. The courts seem to agree with Sony, even though the Competition Authority approves the settlement.
Microsoft is about to drop its lawsuit:
According to the news in the New York Post, Microsoft is about to pull out of the agreement due to legal hurdles. In other words The deal that is expected to redistribute cards in world trade history and also in the gaming world racks. Moreover, it can be permanent.
CEO of Activison Blizzard said the opposite: “The court is far from having the last word”
Activision Blizzard CEO Bobby Kotick about the decision to employees in an internal letter“It’s not a decision we want, but it’s a long way from having the last word (the court I mean). We know it will benefit from the bank’s strength and the ability to make these technologies available immediately. If the decision of the CMA is permanent, the UK will hinder investment, competition and job creation in the games industry.” made the statement.
We will continue to share with you as new developments take place, stay tuned.
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.