A xiaomi announced this Friday, the 5th, the opening of its first official store in Harbor Happy, as part of its national expansion strategy. The new establishment is located on the 1st floor of the street. shopping mall Iguatemilocated in the Passo d’Areia area and promises to offer an immersive experience through its technological product portfolio.

To cement the newest opening, the brand will hold promotions on May 6 and 7, including special offers on smartphones, smart bracelets and headphones. Bluetooth headset Mi Headphones Basic 2for example, will cost 199.99 reais, while for others the bracelet Redmi Smart Band 2 its cost will be reduced from 399.99 to 299.99 reais.

Xiaomi also announced other activities at the inauguration. Customers will receive a “buy and win” activation where they can win a Redmi Buds 4 headset, a Casual Daypack backpack, or a can of Xiaomi beer, depending on the device chosen.

The format used for sales in Porto Alegre will be a kiosk, which the manufacturer says is part of a strategic plan to expand its operations to the main regions of the country. The cities that currently have a Xiaomi physical store are Campinas (SP), Curitiba (PR), Fortaleza (CE), Recife (PE), Rio de Janeiro (RJ), El Salvador (BA) and San Paulo (SP).

Lucian barbosathe head of the company’s division in Brazil, said that the brand registers a large number of sales through e-commerce and interacts a lot on social networks with the gaucho public, which has made the capital of Rio Grande do Sul an important installation point.

“It is a great happiness for Xiaomi to arrive in Porto Alegre, [As estatísticas no estado] are a good thermometer,” the chief executive said in a press release. “Our goal remains to serve our customers as closely as possible and thus gradually expand our activities,” he added.

The above promotions will be exclusive at the inauguration and will only be valid on May 6 and 7 or while stocks last, Xiaomi confirmed. The address of Shopping Iguatemi, where the store is located, is Avenida João Wallig, 1800.

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