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Google spices up search engines with a pinch of generative AI

  • May 11, 2023
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Google opens the waiting list for its new “Search Generative Experience”: a search engine in which it is experimenting with generative AI. Google has an answer ready for

Google spices up search engines with a pinch of generative AI

Google search with ai

Google opens the waiting list for its new “Search Generative Experience”: a search engine in which it is experimenting with generative AI.

Google has an answer ready for Microsoft Bing. During the I/O, the “Search General Experience” celebrated its premiere, by which Google actually only means that the search engine is now also displaying AI-generated results. Intelligent algorithms have always been behind the search engine to determine which websites best match your search query. Now Google is adding a dash of the kind of AI everyone wants today: Generative AI.

We were able to see how generative AI will change Google’s user experience in a short demo during the I/O conference. For example, if you enter the specific query “What is the best bike for a ten-kilometer trip with inclines”, after a few seconds you will see a box with a few suggestions. From the frame you can click through to the webshop where you can buy this bike. Ads will also appear in AI results over time, although Google will honestly state so.

Source: Google

Whether Google’s adjustments are a good thing for content creators is debatable. In the bikes example, there may be another reason to click on the links if you want to buy the bike. But for purely informational searches, the AI ​​often summarizes everything you need to know. Because AI results are also placed above traditional search results, internet users are less likely to keep scrolling and clicking through to webpages. So it will be a struggle to be included as a source in the AI ​​search results.

where is bard

If you want to discover the renewed Google search engine, unfortunately we have less good news. Google operates a waiting list that is currently only open in the US. Don’t look for Bard either: Google is keeping the already infamous chatbot separate from its other products for now. The AI ​​functions in Google search therefore do not yet include the option to ask follow-up questions.

Bard will soon expand to 180 countries and forty languages. Whether Belgium and the Dutch language are included is not yet clear.

Source: IT Daily

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