Ad blockers have become a problem that affects even tech giants of the caliber of YouTube. I understand this when visiting the media or websites they use highly intrusive advertisingsuch as videos that play automatically or dynamic elements that consume a lot of resources, this type of blocking is necessary to improve the user experience, but the problem is that in the end we all pay, even those who do not show this type of advertisement.

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The thing is, Alphabet, the parent company that owns YouTube, seems to have had enough of the impact that ad blockers are having on ads on the video platform, and is starting to take steps to ban ad blocking. I can confirm that alerts are starting to appear to indicate this advertising is necessary to keep YouTube free, and that we can receive ads and disable blocking or use YouTube Premium.

It appears that users who saw this notification were able to close it without further ado they continued to use the blocker, but that doesn’t mean the final implementation will be preserved as is. The moderators of the YouTube subforum on reeddit explained that this was an “experiment” and that the warning was a resource already used by other media and other platforms, so it’s basically nothing new.

We’ll see how it all turns out in the end, but YouTube advertising is clear It has evolved in quite an improved wayAt least in my humble opinion. It’s fine to use blocks of two short ads every five seconds, and also to use longer ads with the option to skip them after five seconds, but the problem comes when you find ads that are several minutes long and for whatever reason you can’t use the skip button, or when you have to swallow two 20-second ads.