The founder of Digibranding, Bahar Üner Anahmias, talked about how we will prepare for the Metaverse, which will be the professions that may be needed in Metaverse, Metaverse as it is today.

What is Metaverse? This question, which suddenly popped up like a bomb, confuses us all. This time nobody wants to miss the train. But no one is sharing information on how to do it, where to enter this environment. on Google “How to Enter the Metaverse?” to the caller.

In fact, the foundation of the Metaverse, the beyond, is based on the 1992 book “Snow Cash” by Neal Stephenson. Neal Stephenson mentioned this virtual universe 30 years ago in his book. Today, when we changed the name of Facebook, which makes up nearly a third of the world’s population, to Meta, Metaverse is a word on the agenda for all of us. Everyone wants to be the first to own it.

Metaverse, or rather Meta-universe, is a universe designed for augmented reality and virtual reality so that people can socialize and spend time there.

As promised, what you can do in the Metaverse isn’t limited to what you can do in the real world. Promised in this universe; an environment where you can exist as a different person, realize your dreams and earn money. It is even one of the speeches that you will live a separate life there, have a different profession and never leave. The difference with social media is that it has its own economic parameters. Cryptocurrencies are used in the Metaverse, NFTs, blockchain technology in question. For this reason, there is not only entertainment, but also an economic return to be there.

If we take today as an example, job descriptions that we couldn’t imagine 20-25 years ago were born in social media; content manager, storyteller, social media specialist, influencers. If they said 25 years ago that you dress up, dress well, have pictures taken, if you have a lot of followers, make a lot of money, we would all laugh out loud. When we talk about rising and falling NFTs, such as the stock market, we are not too busy.

So metaverse It also comes with its own job descriptions and job postings. Graphic designers, programmers, AI people, storytellers, imaginative people, marketers, opinion leaders, Metaverse directors, Metaverse editors, Metaverse storytellers will be needed.

When the brain-computer interface is realized, many people will be needed who are involved with Brain Science.

Of course, there will also be many unemployed. Kinds of fun oriented and immersed in the Metaverse world where you don’t understand how to pass the time, live there, just consume, consume. Perhaps some of them will find a way to become a phenomenon because they gain experience while consuming.”

starting with Bahar Uner Anahmias continued:

“Although Metadata the Facebook name Even though he changed his name to . Currently, the infrastructure and technology are not at the level where billions of people around the world can simultaneously access and interact with their avatars. So literally Metaverse is not alive today. But we hear that there are studies on Quantum Computers in China and America. This technological problem will be overcome faster than we think.”

“Where Can We Enter the Metaverse” answer the question Bahar Uner Anahmias

“I can suggest you some places to experience and have a sense of the Metaverse world right now: Sandbox game, Axieinfinity, Decentraland, Roblox. Some of these are gaming platforms while others are places where you can trade with cryptocurrencies or even buy land.

But Metaverse, the virtual worlds we’re all talking about interlocking and creating sensations, isn’t much of an experience.

Even though the name Metaverse is new, our young people, especially those who like to play, have been experiencing such a world for years. They built their own world in a game called Minecraft, they created their own environments in different war games. So this is nothing new.

Facebook invested in the event after acquiring Occulus VR glasses company in 2014. It is clear how much data Facebook has. It has location, friend, hobby, job, photo, video, sound information for all of us. This is the data that can be used in the fields of advertising, marketing, politics and economics.

Facebook in one hand, Instagram in the other, WhatsApp in our lap. If we run away from one, we get caught by the other. On the other hand, there is Google. It has our information with its search engine and unlimited email platform that it provides us. He knows what we prefer from our actions on Youtube.

We see that nothing is free.

We pay for all these services that we use with our knowledge.

Knowledge is power.

So much knowledge is a superpower.

Now these super-powered companies that own our data are talking about a new world. There will also be economic gain in this world. Metaverse is an environment where we create our avatars and run from concert to concert, from entertainment to entertainment, maybe get another job there, maybe do nothing and just chat, frankly, killing the time.

There are also gloves and coveralls that are sensitive to touch so that we can indulge ourselves. Those who have experienced the Occulus VR goggles talk about the Phantom feeling that you can feel even while in the game. This means that our brains can think that the things presented visually in 3D in this world are real.” who says Bahar Uner Anahmias continues.

metaverse As of today, what we call an additional service that was offered to us with VR glasses or AR (Augmented Reality) appeared. AR (Augmented Reality) has been in our lives for a long time. We made reservations by reading QR codes with our phone, we looked at the QR code menu on the table so as not to touch the menus. This is the simplest. VR is the glasses we wear when playing games. It makes us feel like we’re in the game.

On the other hand I metaverseThere is a lot of demand for the sectors that will benefit the most. Frankly, we all hear that Nike, Gucci and even Beymen have recently stepped into this world. Every day we hear that a new brand has started researching on this topic. Nobody wants to be left behind. I get a lot of questions about this from the brands I work with.

But it appears that the “Education and Services” sector will be the sector that will benefit the most from Metaverse. After the pandemic, our education, retail and business styles have become hybrid. In fact, we have adopted a lot of the conveniences of online.

If we have to give an example from the service sector, metaverse The first thing I want to do when it comes into our lives is to experience the Rio Carnival, without ever going that far or spending that much money. It can be an incredible opportunity for adrenaline sports called extreme sports. Releasing Adrenaline Without Risk. If there was a center where you could just go bungee jumping without leaving your house, wouldn’t you go? There may even now be a name and category for these experiences: Meta-excitement.

Perhaps the easiest is to physically experience the hotels we want to go to, the places we want to visit, virtually. Currently, some hotels do this in the form of a 360-degree tour, but wouldn’t it be great to connect with glasses, contact lenses and see and feel without leaving? In fact, although the virtual stay in the hotel is cheaper, nobody prefers to book a physical room. Would those big hotels be necessary?

another alternative Metaverse hotels to experience Humanity must leave the Metaverse to eat, drink, exercise its body and fulfill its natural needs. Metaverse Hotels even if it provides you with everything your body needs, without losing the health of your body. You too can lie in bed and have all those virtual experiences. Packages of 1 week, 1 month can be offered. In fact 1 month may pass in the Metaverse world you live in but you are only 1 day in the hotel.

Isn’t it our biggest dream to eat in restaurants and not gain weight? That’s what we can do virtually. Our eyes are full, they say they will handle our sense of smell and taste with brain-computer interfaces. Elon Musk’s firm Neurolink will soon be able to manipulate our brains without us wearing those huge glasses, with the chip he has implanted in our brains. It’s also called Meta-saturation it could be.

Nowadays, there are restaurants that mimic videos of making food on the table with AR technology. And not far, in Istanbul.

In the field of gastronomy, it can be an interesting idea to keep track of what we eat and determine its biological value.

Another interesting idea could be to create virtually perfect recipes in seconds, earn points, and then order online. Meta recipe on our behalf.

In education, the alternatives are unlimited; Physics lesson from Einstein, discussing philosophy with Plato, getting a chance to talk to Elon Musk, some interesting educational ideas I can count. Seeing the Stone Age in place, with Atatürk in the War of Independence, does it all sound like a Hollywood movie? Meta-education.

Don’t you sometimes think?

Does Hollywood follow science or does science follow Hollywood?

My subject is marketing and digital brands. There are many examples where VR and AR technology is used in marketing. By using these, it is in our hands to at least advertise, promote, gamify and use this environment on Metaverse. All it takes is a little imagination and a change of perspective.

Metaverse hotels, where people tie up for pleasure and are isolated for days or weeks, are a system that can be easily modified.

But the Metaverse worlds I mentioned above that require gamification, digital design and coding require people who can program and do 3D modeling. Perhaps there are companies that do this work. However, it will be necessary to find and discover the one who does the right thing. So in the end, hardware and vision are essential.

They ask me how to prepare for the Metaverse.

I always say it, I say it again.

The period of learning and adapting what has been learned

There is no such thing as being late. But we can’t pretend nothing happened. We will follow. We are going to learn technology. We will get advice from those who know this company. We have time. The world has not yet passed into the Metaverse, which can be experienced as in the movie The Matrix. For the first time, we are given time in this before an innovation is fully implemented. So let’s spend this time learning.

Young people are very important to me. My advice to them programming, graphic design, 3D modeling, artificial intelligence, brain gain knowledge about The world is changing. There is a need for people who know innovations and who can adapt to their work.

If you don’t want to be a spectator and consumer during this shell, you should definitely improve yourself and experience transformation.

do not forget “As soon as you think you know the answers, the questions change.”

Source: (BHA) – Beyaz News Agency