Automotive company Hyundai and film giant Sony Pictures gathered to present to the public a concept version of a flying electric car. He will be featured in the animated film Spider-Man: Into the Spider-Verse in a marketing campaign to promote the IONIQ line.

The result of this collaboration stems from a global promotion agreement that Hyundai Motor entered into with Sony Pictures in 2020.. The goal was to introduce Hyundai’s human-centered view of mobility to the world through technological advancements and innovative products.

“Through the partnership, we want to present our vision for the future of mobility with entertainment content that appeals to the younger generation. This campaign will be well received by customers and we hope to create a very positive moment for the Hyundai brand,” repeated Sungwon Ji, Vice President. President – Senior President and Chief Marketing Officer of Hyundai.

Previous milestones include Spider-Man: No Homecoming (2021), which features the IONIQ 5 electric car and Tucson SUV, and Uncharted: Beyond Limits (2022), which features the Tucson Beast concept SUV and more line models. .

The film contains concepts that Hyundai Motor wants to see in the future

Spider-Man: Into the Spider-Verse is the successor to Spider-Man Into the Spider-Verse (2018), which won the Best Animated Feature Oscar. Air Prophecy will be released to the public in June. , a revision of a real concept car that influenced the design of the IONIQ 6, also known as the Electric Streamliner.

A new film from Sony Pictures presents several concepts that Hyundai Motor intends to bring to life, envisioning what mobility will be like in the future. These include Advanced Air Mobility (AAM), an innovation that uses airspace to minimize travel time; Special Purpose Vehicles (PBVs), ecological urban mobility vehicles that adapt to different lifestyles; and the Hub, a place for interaction between various forms of mobility and community activities.

“Through our longstanding partnership, the Hyundai Motor team continues to create amazing campaigns that capture the very essence of the brand. Using music from the film’s soundtrack, Hyundai has developed a cutting-edge, stylish marketing campaign that fits perfectly with its innovative approach. products featuring one of the most iconic superheroes,” said Jeffrey Godsick, executive vice president of global partnerships and brand management at Sony.

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