At first glance, it seems that the whole issue is in the confrontation between “old” and “new” – Great Wall specializes in the production of internal combustion engine cars, while BYD pays much attention to the production of cars with non-traditional energy sources and has now emerged as the best in the world in sales of electric vehicles. But such a statement is too far from life – what kind of disassembly can be carried out, in areas of activity that do not intersect at all?
If not, why didn’t the pug please the elephant? Their weight is truly incomparable: BYD’s global sales in 2022 amounted to 1.9 million cars, while Great Wall Motor failed to reach 1.1 million. According to the sales results for the four months of this year, the Great Wall flew out of the TOP- 10 largest car companies in China.
Unfair competition
And yet they have a competitive niche. So there is also a motive to discredit the opponent. Great Wall Motor once sold the most SUVs and crossovers in China, and the Haval H6 has been the most popular product in this segment for many years.
In recent years, however, BYD has risen to the top. From January to April 2023, 63,682 Haval H6s were sold, 25.9% less than the same period last year. At the same time, the BYD Song crossover family sold 174,422 units, up 76.5% from a year earlier. Of course, such a transformation could not leave the former champion indifferent.
But instead of trying to win back his spot in the Hamburg scoreline, he decided to hammer nails into the offender’s sneakers. But who says there is no truth on earth? The result turned out to be natural. Yes, BYD’s stock on the Hong Kong Stock Exchange fell 5.4%. However, Great Wall Motor securities fell 7.3%. And are you still in line for Haval?