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Accident-free driving: Pavel Gusev has been driving MK for forty years

  • May 30, 2023
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MK, with all its online and offline applications, is without exaggeration a unique product that simply has no analogues in the free Russian press market. Imitators – as

Accident-free driving: Pavel Gusev has been driving MK for forty years

MK, with all its online and offline applications, is without exaggeration a unique product that simply has no analogues in the free Russian press market. Imitators – as many as you like, but none of them came close to our success with readers. And this is – unconditionally and unequivocally – the merit of Pavel Gusev. Today it celebrates its 40th anniversary as editor-in-chief.

His amazing and I would say phenomenal instinct enabled the country’s largest publishing house to clearly capture the moods, expectations and preferences of today’s reader. At the same time, Pavel Nikolaevich managed to do, in my opinion, simply impossible. Combine in one bottle and intellectual journalism, and what is commonly called the yellow press. Although today we already have a very distant relationship with the latter.

And the most curious thing is how he conveys his thoughts and ideas to the team. No pressure, compelling tone from the “I’m the boss – you’re a fool” series. But in a fantastic way, he himself understands what and how to do, and manages – well, I can’t understand how – to convey this sacred knowledge to journalists. Although, of course, not all and not always.

But on this occasion, our editor-in-chief somehow noticed that people come to MK for a minute or stay forever. That is, they understand and accept his policies, or not.

I, as the editor-in-chief of the AvtoVzglyad portal, which is an integral part of the company, have been accepting it for more than twenty years. And probably that’s why our source – one of Gusev’s favorite projects – is today one of the recognized leaders in its segment. We congratulate the hero of the day for his high speeds and accident-free driving on a very difficult journalistic road!

His amazing and I would say phenomenal instinct enabled the country’s largest publishing house to clearly capture the moods, expectations and preferences of today’s reader. At the same time, Pavel Nikolaevich managed to do, in my opinion, simply impossible. Combine in one bottle and elite journalism, and what is commonly called the yellow press. Although today we already have a very distant relationship with the latter.

And the most curious thing is how he conveys his thoughts and ideas to the team. No pressure, commanding tone from the “I’m the boss – you’re a fool” series. But in a fantastic way, he himself understands what and how to do, and manages – well, I can’t understand how – to convey this sacred knowledge to journalists. Although, of course, not all and not always.

But on this occasion, our editor-in-chief somehow noticed that people come to MK for a minute or stay forever. That is, they understand and accept his policies, or not.

I, as the editor-in-chief of the AvtoVzglyad portal, which is an integral part of the company, have been accepting it for more than twenty years. And probably that’s why our source – one of Gusev’s favorite projects – is today one of the recognized leaders in its segment. We congratulate the hero of the day for his high speeds and accident-free driving on a very difficult journalistic road!

Source: Avto Vzglyad

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