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Price tags for the base versions of two crossovers, the mid-sized TXL and the flagship VX, have disappeared from the official Russian website of the premium Exeed brand.
Since the Luxury version is no longer available, the most affordable Exeed TXL is the Flagship. They ask 4,249,900 rubles for it. There is a stabilization system, parking sensors, adaptive cruise control, driver and front passenger airbags, heated front seats, dual-zone climate control and more. The SUV is offered with two engines with a working volume of 1.6 and 2 liters. with a capacity of 186 and 197 liters. Of. respectively. Both are mated to a 7-speed robotic transmission.
The flagship Exeed VX has increased in price by 370,000 rubles. That is, now its price is 5,279,900 rubles. For this money, the buyer gets dual-zone climate control, a sunroof, a character recognition system and other goodies. Under the hood of the “Chinese” is a 2-liter turbo engine with a volume of 249 liters. Of. and a seven-speed “robot”.
The AvtoVzglyad portal turned to company representatives for a comment, but they only said that sales of basic versions were not stopped. The information has been removed from the site. No reason is given for this decision.
Recall that the director of Exeed Cars, Rus Gennady Baranov, previously said that by the end of 2023, the brand plans to sell at least 40,000 cars in Russia, up from nearly 13,700 a year earlier. But which model will be the engine of sales? It seems that LX.
According to the AEB, owners found 2,200 compact SUVs in the first quarter of 2023. Growth compared to the same period last year by 13 times! At the same time, the total result of the Exeed brand is 5600 cars.
However, according to the Autopotok Telegram channel, it is the flagship VX that brings in the most money. In January-April 2023, revenue from the implementation of the model amounted to 5.2 billion rubles. TXL follows (4.6 billion rubles). But the “junior” is not even among the ten most “profitable” cars. So probably the basic equipment has been removed due to lack of interest. After all, the main demand is always concentrated on top equipment. But there is another version.
Let’s assume the new pricing has something to do with it. According to the Russian channel Automobile Telegram, an agreement has been signed between the Kazakh company Orbis and Exeed on the assembly of branded cars. The productivity of the plant is not known, but the number of employees will be 1,500 people. This is much more than on the Haval convention site in the Tula region. That is, such an enterprise can produce 70-80 thousand cars per year. It is clear that the local market will not digest so much, and a significant part of this volume will go to the Russian Federation.
Therefore, in order to further interest the Russians, the Chinese can release the so-called “Special Series” TXL and VX. They will replace the “base”. The Germans used to follow this path. These configurations will be the most affordable, but with some premium options. This will increase interest in the most marginal models.
Since the Luxury version is no longer available, the most affordable Exeed TXL is the Flagship. They ask 4,249,900 rubles for it. There is a stabilization system, parking sensors, adaptive cruise control, driver and front passenger airbags, heated front seats, dual-zone climate control and more. The SUV is offered with two engines with a working volume of 1.6 and 2 liters. with a capacity of 186 and 197 liters. Of. respectively. Both are mated to a 7-speed robotic transmission.
The flagship Exeed VX has increased in price by 370,000 rubles. That is, now its price is 5,279,900 rubles. For this money, the buyer gets dual-zone climate control, a sunroof, a character recognition system and other goodies. Under the hood of the “Chinese” is a 2-liter turbo engine with a volume of 249 liters. Of. and a seven-speed “robot”.
The AvtoVzglyad portal turned to company representatives for a comment, but they only said that sales of basic versions were not stopped. The information has been removed from the site. No reason is given for this decision.
Recall that the director of Exeed Cars, Rus Gennady Baranov, previously said that by the end of 2023, the brand plans to sell at least 40,000 cars in Russia, up from nearly 13,700 a year earlier. But which model will be the engine of sales? It seems that LX.
According to the AEB, owners found 2,200 compact SUVs in the first quarter of 2023. Growth compared to the same period last year by 13 times! At the same time, the total result of the Exeed brand is 5600 cars.
However, according to the Autopotok Telegram channel, it is the flagship VX that brings in the most money. In January-April 2023, revenue from the implementation of the model amounted to 5.2 billion rubles. TXL follows (4.6 billion rubles). But the “junior” is not even among the ten most “profitable” cars. So probably the basic equipment has been removed due to lack of interest. After all, the main demand is always concentrated on top equipment. But there is another version.
Let’s assume the new pricing has something to do with it. According to the Russian channel Automobile Telegram, an agreement has been signed between the Kazakh company Orbis and Exeed on the assembly of branded cars. The productivity of the plant is not known, but the number of employees will be 1,500 people. This is much more than on the Haval convention site in the Tula region. That is, such an enterprise can produce 70-80 thousand cars per year. It is clear that the local market will not digest so much, and a significant part of this volume will go to the Russian Federation.
Therefore, in order to further interest the Russians, the Chinese can release the so-called “Special Series” TXL and VX. They will replace the “base”. The Germans used to follow this path. These configurations will be the most affordable, but with some premium options. This will increase interest in the most marginal models.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
