Consistent increases in fuel prices in Brazil since 2021 have boosted demand for electric and hybrid vehicles. E-commerce platform Mercado Livre has published an internal survey showing the growth in searches for hybrid vehicles on its platform in 2021. In addition, during the same period, the supply of cars of this type also increased.

Fuel growth has brought increased attention to hybrids

ABOUT free market identified a 103.73% growth in hybrid car supply in 2021, the highest proportionate growth seen in all of Latin America, reaching in January 2022 suggest entry in the history of the Free Market for the category. Demand on the platform grew by 43.25% over the same period, also peaking in January of this year. This data shows that while all-electric vehicles are far from becoming commonplace on the streets of Brazil, automakers are increasingly offering hybrids in the country and they are becoming increasingly sought after by Brazilian consumers.

“Due to the continuous rise in fuel prices in the country, Brazilian consumers are beginning to take a closer look at hybrid cars,” analyzes Luciano Avila, head of the Brazilian Free Market Automotive Division. “This shows that despite limited availability compared to models available with internal combustion engines, these vehicles are taking more and more space in driver preferences and automakers are following that movement,” he adds.

The data shows that the category hybrid cars represents a distinct growth trend from the sector as a whole, which average stability of supply and falling demand cars and trucks with an internal combustion engine.

Santa Catarina is the second state in the ranking

When analyzing the offer by model, the three most advertised hybrid cars stand out. Toyota Corolla, Volvo XC60 and Lexus UX 250h. The most wanted list, based on ad views, also tops the Toyota Corolla, but in second place is the Porsche Panamera, followed by the Volvo XC60.

Most Advertised Vehicles by Automakers

• Toyota Corolla
• Volvo XC60
• Lexus UX 250h

Volvo XC60. Credits: Publicity/Volvo.

Cars that are in the greatest demand among consumers

• Toyota Corolla
• Porsche Panamera
• Volvo XC60

Geographically, the study indicates that Sao Paulo is the absolute leader in terms of supply and demand during 2021, followed by Santa Catarina and Minas Gerais, which are tied with Rio de Janeiro in ad traffic.

Sentence

• Sao Paulo – 63.4%
• Santa Catarina – 7.6%
• Minas Gerais – 6.9%

Require

• Sao Paulo – 67.9%
• Santa Catarina – 10.6%
• Rio de Janeiro and Minas Gerais – 4.6%

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