The theme of the week was definitely apple vision pro, the brand’s first mixed reality headset, unveiled at this year’s WWDC. On the one hand, many were excited about the possibilities that this gadget will bring, and one day it may even replace a smartphone, who knows, with all the features that Apple showed at the event.

On the other hand, many people commented on the very high price of $3,500 for this product, in addition to discussing Apple’s “gourmetization” of augmented reality, since many other companies already have their virtual, augmented and mixed reality glasses by that time. basically they do the same thing because this technology is not new.

In addition, there was even a part of the internet making fun of the type of content that people would watch on this device, but we can’t comment on it on YouTube… In this video, we’ll talk a little about this promise from Apple and discuss the reason why the company made bet on this market is that the virtual and mixed reality industry has not been doing well in recent years.

Vision Pro is a product that allows Apple to compete in a new market category – the gadgets of the future. In this segment, we already have long-running products such as Microsoft’s HoloLens, Meta Quest, by Meta, Magic Leap One, and even the failed Google Glass, which unfortunately didn’t perform very well (for now, right? the company is working on a comeback). And if we go a little further, even PlayStation VR will become a competitor. Of course, everyone has their own target audience, PSVR 2 and Quest love games and communication. HoloLens is more enterprise and science oriented. It should be one of the main, if not the main, rival of the Vision Pro – including in price.

One way or another, after much speculation and some rumors, Apple has finally introduced its headset that combines virtual and augmented reality – that is, a mixed reality device. These goggles have a shape similar to what we are used to in the industry – many found it beautiful, others said the design was ugly. But to get our opinion on this new device, you need to watch the video above!

Vision Pro: All about Apple’s new mixed reality headset
The device allows you to interact with visual elements in a real environment

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