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Why Lamborghini Urus will soon become uninteresting to Russian oligarchs

  • June 23, 2023
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Legendary sports car manufacturer Lamborghini is withdrawing petrol versions of the Urus crossover from its range. In 2024, the luxury SUV will only have hybrid powertrains. And it

Legendary sports car manufacturer Lamborghini is withdrawing petrol versions of the Urus crossover from its range. In 2024, the luxury SUV will only have hybrid powertrains. And it is likely that such a decision will not have the best effect on sales.

According to Autocar, referring to the head of the Italian brand Stefan Winkelmann, environmental requirements force the introduction of innovative power plants and the abandonment of traditional internal combustion engines. So next year the Urus will be hybrid and eventually fully electric.

However, technical details are still scarce. It is likely that the basis of the propulsion system will be a turbocharged 4-liter V8. And it is possible that Porsche engineers, who have rich experience in such projects, will be involved in the development. In 2029, a purely electric modification of the crossover will appear.

The manufacturer keeps pace with innovations, but they may not bring the desired profit. The fact is that wealthy buyers from the UAE, Qatar, Oman and Russia are accustomed to powerful gasoline engines and are unlikely to appreciate the transition to “eco-crossovers”. And then “Lambo” will have to consider losses, then competitors in the face of Ferrari and Bentley will be happy.

According to Autocar, referring to the head of the Italian brand Stefan Winkelmann, environmental requirements force the introduction of innovative power plants and the abandonment of traditional internal combustion engines. So next year the Urus will be hybrid and eventually fully electric.

However, technical details are still scarce. It is likely that the basis of the propulsion system will be a turbocharged 4-liter V8. And it is possible that Porsche engineers, who have extensive experience in such projects, will be involved in the development. In 2029, a purely electric modification of the crossover will appear.

The manufacturer keeps pace with innovations, but they may not bring the desired profit. The fact is that wealthy buyers from the UAE, Qatar, Oman and Russia are accustomed to powerful gasoline engines and are unlikely to appreciate the transition to “eco-crossovers”. And then “Lambo” will have to consider losses, then competitors in the face of Ferrari and Bentley will be happy.

Source: Avto Vzglyad

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