Renault has announced the name of its new member: Kardian. The company believes that the name of the crossover should be associated with power, agility and speed. In addition, one cannot ignore the tradition by which the French call SUVs with words beginning with K: Koleos, Kaptur, Kadjar, Kwid, Kiger. And Kardian fits this concept perfectly.

But this was not the end of the matter. Here, too, the sound of the English word “guardian” was attracted, which should emphasize the power and safety of the car. And at the end of those who have not yet fully penetrated, they must complete the associative sequence with the concept of “cardio”, which in theory means not a sick heart, but, on the contrary, an active lifestyle. Here is the unchanging “car” – a car.

Renault Kardian tipped the career of a new urban crossover. Small and extremely accessible, as the very first show will take place in Latin America. The brand ambitiously alludes to an all-new B-segment SUV, although such things are usually much more prosaic. It seems that under the name of Kardian, they will show the expected new generation cross-hatch Sandero Stepway on the CMF-B platform. After all, this is how the magic of modern marketing works, when the Logan sedan on an outdated “trolley” turns into a fashionable urban crossover.

Renault has announced the name of its new member: Kardian. The company believes that the name of the crossover should be associated with power, agility and speed. In addition, one cannot ignore the tradition by which the French call SUVs with words beginning with K: Koleos, Kaptur, Kadjar, Kwid, Kiger. And Kardian fits this concept perfectly.

But this was not the end of the matter. Here, too, the sound of the English word “guardian” was attracted, which should emphasize the power and safety of the car. And at the end of those who have not yet fully penetrated, they must complete the associative sequence with the concept of “cardio”, which in theory means not a sick heart, but, on the contrary, an active lifestyle. Here is the unchanging “car” – a car.

Renault Kardian tipped the career of a new urban crossover. Small and extremely accessible, as the very first show will take place in Latin America. The brand ambitiously alludes to an all-new B-segment SUV, although such things are usually much more prosaic. It seems that under the name of Kardian, they will show the expected new generation cross-hatch Sandero Stepway on the CMF-B platform. After all, this is how the magic of modern marketing works, when the Logan sedan on an outdated “trolley” turns into a fashionable urban crossover.