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Automobile manufacturers and dealers note serious growth in the commercial vehicle market, which significantly exceeds the “passenger car indicators”. He rebuilt, found new directions and is already working
The crisis in the domestic car market, which broke out in 2022, is coming out of its peak and entering a very interesting turn, previously unprecedented in such volumes and quantities for car buyers. What will it be tomorrow? What are we going to drive and where are we going to buy it? It is not easy to recognize trends, and they change quite often, but several “pillars” on which the entire automotive industry in Russia will be built in the near future are already noticeable. What makes the situation more spicy is that the pioneer, the route builder, is not the passenger segment, but the freight segment.
Suffice to say, in just six months this year, the heavy truck market alone has grown by over 21%, and medium truck market by 5.4%! As in the passenger segment, in-service comtrans, including brands and models once officially sold, those imported via ‘parallel imports’, and those produced here, are the most affordable available today. If you want to purchase the necessary equipment two and a half to three times cheaper than the cost of a new analogue, welcome to online platforms. Yes, parking lots and dealer centers lag significantly behind online platforms, both in terms of the number of listings and the number of transactions.
For example, Avito Spetstekhnika shared statistics with the AvtoVzglyad portal: 70% of sales of commercial equipment with operating hours are made “online”. Think about it: ⅔ of transactions take place through a phone screen or computer monitor! About a million people visit the ‘Freight transport and special equipment’ section of the service every day and the number of advertisements has doubled compared to the same period last year.
From the same statistics of Avito Spetstekhnika, other very interesting trends can be deduced: the shortage in the light equipment market has led to a decline in sales in this segment – domestic conveyors are not keeping up, and the “Chinese” every for some reason are not in a hurry.
But high-capacity equipment – those same trucks and long-distance trucks – are gaining strength by leaps and bounds – the shoulder has grown in size. In the past, goods were mainly transported from Europe, but now they are shipped from the Far East. To make money on such a route you need more trucks. Much more.
– We have noticed an increase in the logistical power of our customers. Moscow-Europe used to be the most popular direction, and today it is Moscow-Vladivostok or Blagoveshchensk. On such routes, a logistics company needs at least two trucks for the uninterrupted transportation of freight,” confirms Alexey Elkin, director of MRO Tekhinkom CJSC. Isn’t this the already tired ‘turn to the east’?
The most popular brands, according to the statistics presented, are GAZ and KamAZ, as well as the Chinese Dongfeng, FAW, Shacman. To understand the demand for special equipment, today it is enough simply to quote the words of Gennady Sukhodolin, marketing director of the company InterPricep: “Previously we had a maximum of 4 units per month in production, but today we have expanded the business and increased capacity up to 20 units.” Five times!
So it’s time to summarize briefly. “Turning East” is a done deal. Moreover, in the east there are numerous not only Chinese, but also their own domestic enterprises. The second important element of transformation is online sales. The high growth of this segment started before the pandemic, but COVID-19 has accelerated the demand for online platforms to incredible heights.
– Our sales have long since moved to an online format. Today, approximately 90% of all transactions are completed via the Internet. More than 40% of sales come from Avito, the rest takes place on other marketplaces and cold sales,” says Alexander Efimov, CEO of BITUG.
Further – more: the market on the Internet may eventually collapse, as it is more comfortable from an armchair and a sofa, and dealer centers may simply turn into pick-up points. Maybe even without sellers: if there are delivery services, why not shipping services? He scanned the barcode, opened the box – albeit a very large one – and took the car. Documents in the glove compartment.
The crisis in the domestic car market, which broke out in 2022, is coming out of its peak and entering a very interesting turn, previously unprecedented in such volumes and quantities for car buyers. What will it be tomorrow? What are we going to drive and where are we going to buy it? It is not easy to recognize trends, and they change quite often, but several “pillars” on which the entire automotive industry in Russia will be built in the near future are already noticeable. What makes the situation more spicy is that the pioneer, the route builder, is not the passenger segment, but the freight segment.
Suffice to say, in just six months this year, the heavy truck market alone has grown by over 21%, and medium truck market by 5.4%! As in the passenger segment, in-service comtrans, including brands and models once officially sold, those imported via ‘parallel imports’, and those produced here, are the most affordable available today. If you want to purchase the necessary equipment two and a half to three times cheaper than the cost of a new analogue, welcome to online platforms. Yes, parking lots and dealer centers lag significantly behind online platforms, both in terms of the number of listings and the number of transactions.
For example, Avito Spetstekhnika shared statistics with the AvtoVzglyad portal: 70% of sales of commercial equipment with operating hours are made “online”. Think about it: ⅔ of transactions take place through a phone screen or computer monitor! About a million people visit the ‘Freight transport and special equipment’ section of the service every day and the number of advertisements has doubled compared to the same period last year.
From the same statistics of Avito Spetstekhnika, other very interesting trends can be deduced: the shortage in the light equipment market has led to a decline in sales in this segment – domestic conveyors are not keeping up, and the “Chinese” every for some reason are not in a hurry.
But high-capacity equipment – those same trucks and long-distance trucks – are gaining strength by leaps and bounds – the shoulder has grown in size. In the past, goods were mainly transported from Europe, but now they are shipped from the Far East. To make money on such a route you need more trucks. Much more.
– We have noticed an increase in the logistical power of our customers. Moscow-Europe used to be the most popular direction, and today it is Moscow-Vladivostok or Blagoveshchensk. On such routes, a logistics company needs at least two trucks for the uninterrupted transportation of freight,” confirms Alexey Elkin, director of MRO Tekhinkom CJSC. Isn’t this the already tired ‘turn to the east’?
The most popular brands, according to the statistics presented, are GAZ and KamAZ, as well as the Chinese Dongfeng, FAW, Shacman. To understand the demand for special equipment, today it is enough to simply quote the words of Gennady Sukhodolin, marketing director of the company InterPricep: “Previously we had a maximum of 4 units per month in production, but today we have expanded the business and increased capacity to 20 units.” Five times!
So it’s time to summarize briefly. “Turning East” is a done deal. Moreover, in the east there are numerous not only Chinese, but also their own domestic enterprises. The second important element of transformation is online sales. The high growth of this segment started before the pandemic, but COVID-19 has accelerated the demand for online platforms to incredible heights.
– Our sales have long since moved to an online format. Today, approximately 90% of all transactions are completed via the Internet. More than 40% of sales come from Avito, the rest takes place on other marketplaces and cold sales,” says Alexander Efimov, CEO of BITUG.
Further – more: the market on the Internet may eventually collapse, as it is more comfortable from an armchair and a sofa, and dealer centers may simply turn into pick-up points. Maybe even without sellers: if there are delivery services, why not shipping services? He scanned the barcode, opened the box – albeit a very large one – and took the car. Documents in the glove compartment.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
