Other Chinese automakers, including Chery, Haval and Geely, have benefited from partnerships with short-term car rental companies. After all, Russians who did not trust the “heavenly” brands had the opportunity to test their products in real everyday use, and not on dealer routes with a pushy manager in the passenger seat.

But although car sharing is a good tool for brand promotion, Hongqi is not yet ready to use it. Firstly, because the Chinese position their cars as cars that are ‘not accessible to everyone’. And secondly, short-term rental services have certain requirements, including vehicle wraps, that a representative of the premium segment would not want to do.

As for taxis, Hongqi has already entered this market. In the Yandex Go service, several H9 sedans are used – of course, in the premium Ultima category.

Other Chinese automakers, including Chery, Haval and Geely, have benefited from partnerships with short-term car rental companies. After all, Russians who did not trust the “heavenly” brands had the opportunity to test their products in real everyday use, and not on dealer routes with a pushy manager in the passenger seat.

But although car sharing is a good tool for brand promotion, Hongqi is not yet ready to use it. Firstly, because the Chinese position their cars as cars that are ‘not accessible to everyone’. And secondly, short-term rental services have certain requirements, including vehicle wraps, that a representative of the premium segment would not want to do.

As for taxis, Hongqi has already entered this market. In the Yandex Go service, several H9 sedans are used – of course, in the premium Ultima category.