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There has long been talk that Chinese premium car maker Hongqi could ‘register’ with the former Mercedes-Benz plant in the Moscow region. However, as the brand manager of
In the spring, specialized media wrote that Hongqi would set up production of its cars at a factory in Esipov, near Moscow – they even mentioned specific models to be put on the assembly line. However, it turned out that the brand’s management has not yet made a final decision on the localization. Moreover, the company believes it is premature to talk about this.
According to Stanislav Ionitsky, brand manager of Hongqi, the brand is now in the early stages of development in Russia and has just officially entered the domestic market. To justify the localization of production, certain sales volumes are necessary. And to achieve this you must first win the trust of the consumer. Overall, the issue is being studied, but this is a long-term issue.
“Yes, it would be nice to go to the former Mercedes-Benz factory and become a kind of successor to this brand, but we opted for a different development line,” Stanislav Ionitsky responded to the rumors about the start of production in Moscow region to the AvtoVzglyad portal.
In the spring, specialized media wrote that Hongqi would set up production of its cars at a factory in Esipov, near Moscow – they even mentioned specific models to be put on the assembly line. However, it turned out that the brand’s management has not yet made a final decision on the localization. Moreover, the company believes it is premature to talk about this.
According to Stanislav Ionitsky, brand manager of Hongqi, the brand is now in the early stages of development in Russia and has just officially entered the domestic market. To justify the localization of production, certain sales volumes are necessary. And to achieve this you must first win the trust of the consumer. Overall, the issue is being studied, but this is a long-term issue.
“Yes, it would be nice to go to the former Mercedes-Benz factory and become a kind of successor to this brand, but we opted for a different development line,” Stanislav Ionitsky responded to the rumors about the start of production in Moscow region to the AvtoVzglyad portal.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
