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Split personality: A sensation happened at the TOP-5 Auto award

  • October 25, 2023
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Last fall, when most of the prizes of the tenth National Award of Automotive Business Experts “TOP-5 Auto” were awarded to “empty seats”, that is, to manufacturers who

Split personality: A sensation happened at the TOP-5 Auto award
Last fall, when most of the prizes of the tenth National Award of Automotive Business Experts “TOP-5 Auto” were awarded to “empty seats”, that is, to manufacturers who hysterically fled Russia after the events of February, angry tongues began speaking, the competition had most likely come to a logical conclusion. But no, the gloomy predictions did not come true. And even though the eleventh season was not full of several nominees, it still took place and ended, according to tradition, with a solemn award ceremony for the winners.

The only difference between the eleventh season of the TOP-5 Auto Award and the previous ones was the absence of a so-called big test drive – an event where jury members (several dozen automotive journalists, including the editor-in-chief) head of the AvtoVzglyad portal Alexander Rostarchuk) can nominate evaluate in action. But this nuance hardly affected the mood, because experts are constantly getting acquainted with new products. Moreover, no matter what you say, their power has decreased.

However, unlike the new car market, the premium has certainly not become dull and boring. The intrigue continued until the end. Among the seven winners are five new ‘names’. For example, the jury named the Moskvich 3 the best compact car/crossover, the best electric car the Evolute i-Joy and the best marketing department the brand team Exeed.

Tank took home two constellations (Tank 300 – Large Car/Crossover and Car of the Year), and Omoda took home three (Best PR Department, C5 – Mid-Size Car/Crossover and Car of the Year). Yes, yes, this is not a typo, but a sensation of the 11th season – there were two winners in the main Car of the Year category. This usually doesn’t happen, but on “TOP-5 Auto” anything is possible – the votes were evenly divided.

In the remaining two categories, domestic companies AVTOVAZ and GAZ won. The head of the Togliatti plant, Maxim Sokolov, became ‘Car Person of the Year’. And by the way, he defeated not only the President of KamAZ Sergei Kogogin, but also the Minister of Industry and Trade Denis Manturov himself! As for the residents of Nizhny Novgorod, the Sobol NN was declared the best commercial vehicle.

So the results have been summarized, the prizes have been distributed – we look forward to the next, already twelfth awards season. Moreover, it should become even more interesting, since quite a few car premieres are planned in the coming months – not only from Chinese, but also from Russian car manufacturers. New “heavenly” players also promise to enter the domestic market. Although, as you know, promising doesn’t mean getting married…

Photo: “TOP-5 Auto” award

The only difference between the eleventh season of the TOP-5 Auto Award and the previous ones was the absence of a so-called big test drive – an event where jury members (several dozen automotive journalists, including the editor-in-chief) head of the AvtoVzglyad portal Alexander Rostarchuk) can nominate evaluate in action. But this nuance hardly affected the mood, because experts are constantly getting acquainted with new products. Moreover, whatever you may say, their power has diminished.

However, unlike the new car market, the premium has certainly not become dull and boring. The intrigue continued until the end. Among the seven winners are five new ‘names’. For example, the jury named the Moskvich 3 the best compact car/crossover, the best electric car the Evolute i-Joy and the best marketing department the brand team Exeed.

Tank took home two constellations (Tank 300 – Large Car/Crossover and Car of the Year), and Omoda took home three (Best PR Department, C5 – Mid-Size Car/Crossover and Car of the Year). Yes, yes, this is not a typo, but a sensation of the 11th season – there were two winners in the main Car of the Year category. This usually doesn’t happen, but on “TOP-5 Auto” anything is possible – the votes were evenly divided.

In the remaining two categories, domestic companies AVTOVAZ and GAZ won. The head of the Togliatti plant, Maxim Sokolov, became ‘Car Person of the Year’. And by the way, he defeated not only the President of KamAZ Sergei Kogogin, but also the Minister of Industry and Trade Denis Manturov himself! As for the residents of Nizhny Novgorod, the Sobol NN was declared the best commercial vehicle.

So the results have been summarized, the prizes have been distributed – we look forward to the next, already twelfth awards season. Moreover, it should become even more interesting, since quite a few car premieres are planned in the coming months – not only from Chinese, but also from Russian car manufacturers. New “heavenly” players also promise to enter the domestic market. Although, as you know, promising doesn’t mean getting married…

Source: Avto Vzglyad

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