
AVTOVAZ shared how customers appreciated LADA’s factory price online sales program. It turned out that the manufacturer perceives an “extremely high demand” for the purchase of Togliatti models through the website, so the site’s offer will soon be expanded.
As Rossiyskaya Gazeta reports with reference to the AVTOVAZ press service, LADA’s online sales project has become “unprecedented”. “Based on the results of the pilot launch in September, the program proved to be extremely efficient: conversion to purchase was four times higher than the average for the site. We see extremely high demand from consumers: high traffic to the promotion page and online sales service, and accordingly fast bookings,” said AVTOVAZ.
“This is one of the reasons for the decision to possibly expand the model range as part of the promotion, but we will announce more detailed information in early November,” the manufacturer’s press service promised.
For now, only Granta can be purchased through the website in standard equipment levels for 669,900 rubles and Drive Active for 910,900 rubles. To reserve a car, you will need to pay a deposit of 10,000 rubles, but you will have to pick it up at one of the central gas station dealers in Togliatti.
As Rossiyskaya Gazeta reports with reference to the AVTOVAZ press service, LADA’s online sales project has become “unprecedented”. “Based on the results of the pilot launch in September, the program proved to be extremely efficient: conversion to purchase was four times higher than the average for the site. We see extremely high demand from consumers: high traffic to the promotion page and online sales service, and accordingly fast bookings,” said AVTOVAZ.
“This is one of the reasons for the decision to possibly expand the model range as part of the promotion, but we will announce more detailed information in early November,” the manufacturer’s press service promised.
For now, only Granta can be purchased through the website in standard equipment levels for 669,900 rubles and Drive Active for 910,900 rubles. To reserve a car, you will need to pay a deposit of 10,000 rubles, but you will have to pick it up at one of the central gas station dealers in Togliatti.
Source: Avto Vzglyad
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