Not everything is gold that Aurus: will the automaker be saved from collapse?
October 31, 2023
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Vedomosti came running extremely excited and we were shocked by the news. According to them, Gazprom is considering buying up a significant stake in Aurus, a company known
Vedomosti came running extremely excited and we were shocked by the news. According to them, Gazprom is considering buying up a significant stake in Aurus, a company known for producing super-duper executive cars. The AutoVzglyad portal became interested in another sensation.
As the Vedomosti newspaper, which claims to have insiders in the most spicy and unexpected places, discovered, Russian energy giant Gazprom is considering whether to enter the capital of luxury car manufacturer Aurus. No fewer than three anonymous sources shared this vital information with the aforementioned media.
The first stated that a fundamental decision had already been made at the government level, but he did not know the timing of the project. The second said the transaction would be in cash, but he was unaware of the size of the share purchased. The third hinted that as a result of the transaction, FSUE NAMI, subordinate to the Ministry of Industry and Trade, would be promoted, and the issue price would reach 40% of the shares.
And like flies, here and there
Rumors are going around…
Déjà vu
Moreover, this is not the first time that insider information has emerged about changes among Aurus’ founders. In January 2022, a very well-known automotive source assured that Sollers and NAMI would leave the partners of the project and that their shares would be transferred to a certain Rostec structure. The portal wrote the following: “According to our sources, the reason for changes in the structure of the Aurus project lies in problems with the production of Aurus Senat sedans and limousines, which officially started at the Yelabuga plant on May 31, 2021. Since then, production has failed to reach the planned pace and the quality of pre-production units does not match the class of Aurus cars. Furthermore, Aurus has only received about 60 prepaid orders to date, despite the fact that the Yelabuga factory is planned to produce more than 600 sedans per year.”
Events at that time took a slightly different path. ‘Your thoughtful predictions are wrong, dear Grevochka. You don’t read hearts well.” There was no change in the composition of the founders. However, the author very clearly indicated the cause of the company’s internal problems.
Something went wrong
Any commercial structure has two ways to stay afloat: either conduct effective business activities and make a profit from them, or sit in the neck of the state, citing the ideological importance of its mission.
Apparently, the creators of Aurus initially relied on the first option. It is not without reason that projects were developed for the production of not only government limousines, but also publicly available premium models. And the Arabs, represented by the Tawazun Defense, Security and Development Fund, were most likely attracted to the founders not because of the money – which in modern conditions is 10 million euros! – and to enter the markets of the United Arab Emirates.
However, something went wrong and the company failed to gain the required momentum. This was probably due to the unfavorable foreign trade environment. Sales were also slow in Russia: in 2022, 31 cars of the brand were sold, in 2022 – 54 copies. This is far from the profitability threshold pointed out by both the aforementioned portal and auto experts. In particular, Sergei Burgazliev believed that Aurus must sell more than 500 cars per year to become profitable.
Financial support
In the meantime, the company is purely unprofitable. The latest published financial statements for 2021 show a net loss of RUB 953.6 million. with a turnover of 370.1 million rubles. Given the real importance of the company for Russia, a completely logical solution presents itself: state aid.
It seems that no one is better suited to the role of financial support than Gazprom. However, there is a nuance: a decrease in revenues from gas exports, an increase in capital investments and a decline in the exchange rate of the ruble led to the fact that the state-owned company’s gas activities in the first years also turned out to be unprofitable. half of the year. The parent company missed 255 billion rubles. against 996.6 billion rubles in net profit for the same period of the previous year, as reported by TASS.
The question of whether the state will oblige Gazprom to keep Aurus afloat is therefore very, very uncertain.
Photo: globallookpress.com
Photo: globallookpress.com
Photo: globallookpress.com
As the Vedomosti newspaper, which claims to have insiders in the most spicy and unexpected places, discovered, Russian energy giant Gazprom is considering whether to enter the capital of luxury car manufacturer Aurus. No fewer than three anonymous sources shared this vital information with the aforementioned media.
The first stated that a fundamental decision had already been made at the government level, but he did not know the timing of the project. The second said the transaction would be in cash, but he was unaware of the size of the share purchased. The third hinted that as a result of the transaction, FSUE NAMI, subordinate to the Ministry of Industry and Trade, would be promoted, and the issue price would reach 40% of the shares.
And like flies, here and there
Rumors are going around…
Déjà vu
Moreover, this is not the first time that insider information has emerged about changes among Aurus’ founders. In January 2022, a very well-known automotive source assured that Sollers and NAMI would leave the partners of the project and that their shares would be transferred to a certain Rostec structure. The portal wrote the following: “According to our sources, the reason for changes in the structure of the Aurus project lies in problems with the production of Aurus Senat sedans and limousines, which officially started at the Yelabuga plant on May 31, 2021. Since then, production has failed to reach the planned pace and the quality of pre-production units does not match the class of Aurus cars. Moreover, Aurus has only received about 60 prepaid orders to date, despite the fact that the Yelabuga factory is planned to produce more than 600 sedans per year.”
Events at that time took a slightly different path. ‘Your thoughtful predictions are wrong, dear Grevochka. You don’t read hearts well.” There was no change in the composition of the founders. However, the author very clearly indicated the cause of the company’s internal problems.
Something went wrong
Any commercial structure has two ways to stay afloat: either conduct effective business activities and make a profit from them, or sit in the neck of the state, citing the ideological importance of its mission.
Apparently, the creators of Aurus initially relied on the first option. It is not without reason that projects were developed for the production of not only government limousines, but also publicly available premium models. And the Arabs, represented by the Tawazun Defense, Security and Development Fund, were most likely attracted to the founders not because of the money – which in modern conditions is 10 million euros! – and to enter the markets of the United Arab Emirates.
However, something went wrong and the company failed to gain the required momentum. This was probably due to the unfavorable foreign trade environment. Sales were also slow in Russia: in 2022, 31 cars of the brand were sold, in 2022 – 54 copies. This is far from the profitability threshold pointed out by both the aforementioned portal and auto experts. In particular, Sergei Burgazliev believed that Aurus must sell more than 500 cars per year to become profitable.
Financial support
In the meantime, the company is purely unprofitable. The latest published financial statements for 2021 show a net loss of RUB 953.6 million. with a turnover of 370.1 million rubles. Given the real importance of the company for Russia, a completely logical solution presents itself: state aid.
It seems that no one is better suited to the role of financial support than Gazprom. However, there is a nuance: a decrease in revenues from gas exports, an increase in capital investments and a decline in the exchange rate of the ruble led to the fact that the state-owned company’s gas activities in the first years also turned out to be unprofitable. half of the year. The parent company missed 255 billion rubles. against 996.6 billion rubles in net profit for the same period of the previous year, as reported by TASS.
The question of whether the state will oblige Gazprom to keep Aurus afloat is therefore very, very uncertain.
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.