This ad campaign, which is quite sexist and disturbing, was initially Targeted at 50,000 women These women were unable to leave the house for almost a week. When they left, they took with them a male companion and were subjected to many treatments from their husbands of which we know nothing.

What Fiat did to solve the problem, and years later with a new and different disgrace when it comes up “No more, this is not enough!” The kind that makes you say. If you’re ready to read about the fiasco, let’s get started…

In 1994, Fiat launched a “very original, unimaginable” advertising campaign.

There was no denying that the advertising campaign he ran was an original work, because the advertisement for the car was neither in the newspaper, nor on the radio, nor on television, nor on billboards… Instead writing anonymous letters on pink paper They sent it to the home addresses of 50,000 women.

However, these pink letters indicate that this is Fiat’s advertising campaign. There was no idea whatsoever. You will agree that women are very scared when they hear what is in the letter.

What the letter said was as follows:

It is a visual representation.

“We saw each other again yesterday. We met on the street and I noticed how he looked at me with interest. I just want to be with you for a few minutes. Even if things don’t go our way, I promise you we will be together This little experience we had “You won’t forget.”

So I wonder what was going through their minds when they sent such a letter? Yes, it’s quite interesting, but also scary! Especially when women all over the world feel insecure all the time, no matter the season! Or to consider another scenario, when he gets home His jealous wife found this letter What consequences would it have?

Unfortunately, many women experienced very bad things after these letters.

Many women; Thinking she was being secretly followed by someone, she canceled her plans outside and wanted a man to accompany them to work or school. Even some families He even started an investigation.

Four to six days after the terrifying letter, another letter arrived that would solve the mystery. This time a brochure in the letter, invitation to the nearest Fiat store and there was a signature. This did not reassure the women and because they could not ignore the fear they experienced for four days and the treatment they received from their husbands, they decided to file a lawsuit against Fiat.

Fiat’s Spanish PR manager made the following statement:

“The campaign Factors such as intrigue, love and romance he had to play. Instead, it played on factors such as fear, anxiety and tension.”

Since it is a campaign aimed at women, the theme is ‘love, intrigue, romance’. consisting of gender stereotypes Forget the disturbing fact that they are trying to use a marketing strategy; this ad has already shown that they have nothing to do with the problems women face in social life.

There were still 50,000 letters waiting and thank God they stopped sending them because of responses.

After canceling the love letters addressed to another 50,000 women, Fiat sent a third letter to women who had previously received letters. These were by way of apology. They still send letters to trigger the events to create a new tension We can’t find anything to say.

In filed cases A paltry amount, about $1,100 They were fined and that closed the case for Fiat. In fact, they did not experience any negative effects regarding sales of the “Fiat 500” model. If all of this had happened in the 2020s, they would likely have seen much larger events and lynching campaigns.

Fiat’s fiascos were not limited to that. If you’ve read this part and your eyes still aren’t twitching, get ready, there’s a new part coming.

In 2016, Fiat’s Argentine branch distributed a manual and booklets to new vehicle owners. This guide explains how women can sit next to each other in a Fiat. how to have beautiful legs was shown. It also said: “If a woman’s skirt is too short, we recommend sitting in the backseat to maintain our concentration.”

After this disgusting idea, Fiat He apologized and withdrew the manual. The fact that they did something so disturbing again not so long ago proves how much they have learned from their mistakes (!).

In the image above “If this car was a lady, she would be pinched in the assWe see another sexist slogan from Fiat that reads: “. Below it, feminists wrote in spray paint. “If it was a lady, she’d run you over.” The answer is included. 🙂

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