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While Japanese cars are breaking sales records in America, why can’t American brands like Ford be successful in Japan?

  • December 18, 2023
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It is used in movies as well as in our daily lives because of its durability, design and strength. legendary A significant portion of the iconic car models

While Japanese cars are breaking sales records in America, why can’t American brands like Ford be successful in Japan?

It is used in movies as well as in our daily lives because of its durability, design and strength. legendary A significant portion of the iconic car models are Japanese car brands.

Japanese cars make up a large portion of the US auto market share. With its reasonable prices and features “price performance” more than domestic car brands in the US, Japanese car brands is preferred.

Japanese brands, especially Toyota, dominate 30% of the US car market.

Best-selling car models in the US

Japanese cars are world famous for fuel economy, safety and durability. proved itself one of the rare brands.

Japanese cars are both much more affordable and offer many more features than their competitors. low fuel consumption values Taking this into account, it is increasing its success in the sector every day compared to other car brands around the world.

The Japanese find American vehicles inadequate in terms of safety and power; They approach them with prejudices.

Japan American car market

Because people have been using their local vehicles for years, they do not give up their customs. The Japanese believe that American vehicles are as good as Japanese vehicles in terms of material quality and safety. Not successful they think.

Japanese car manufacturers are active in the car market in many countries of the world, especially in their own country. has a significant market share.

Ford, one of the US’s established brands, withdrew completely from Japan in 2017.

Ford Tokyo

Significant sales figures are achieved every year around the world ford With the withdrawal of such an American giant from the Japanese market, we see that it is not so easy for foreign brands to establish themselves in Japan.

According to American critics, one of the main reasons for this is; Legislation in Japan, foreign car manufacturers almost to the point of hindering their sales. fat set rules.

95% of the car market in Japan consists of domestically produced vehicles.

Best-selling cars in Japan

Because the area in Japan is many times smaller than in the US, the streets are both very narrow and very busy. For this reason, the people of Japan; “Kei car” Compared to normal vehicles, called much narrower and smaller prefers tools.

American car manufacturers in general “Muscle Car” I mean because they are famous for their muscle cars. wider and more imposing produces vehicles. Since these types of vehicles do not meet the needs of Japanese vehicle users, American vehicles do is not preferred.

So what differentiates a Kei car from a Hatchback car?

Kei vehicles vs. Ford Fiesta

What American automakers produce hatchback even the vehicles Boulder is bigger than vehicles Because these vehicles do not attract the attention of the Japanese people.

Kei cars”security is inadequate” Despite the debates; Scientific research conducted a few years ago showed that these small cars are comparable to normal cars. They have been found to provide similar security.

In this country, where the area is insufficient compared to the large population density of Japan; roads and streets are already there While it is narrow enough The use of these tools is intended for someone living in Japan It’s not a logical choice at all.

General Motors, the largest U.S. automaker, sold just 700 vehicles in Japan in 2018.

General engines

General Motors, owner of giant companies like Chevrolet, GMC and Cadillac, largest car manufacturer in position. Even though it is such a big company, General Motors; Expected sales values ​​in Japan stayed well below.

American automakers refuse to do business with Japan if it removes the technical obstacles that make it difficult; With local brands in Japan compete more fairly He states that they can do that and that their turnover will increase.

It seems that the Japanese people will not give up their choice of Kei Car, so what should be done in this case?

Kei Car vs Pickup

According to Japan’s major car manufacturers; American automakers must be successful if they want to succeed in other countries, including Japan. in the global car market determines what they should focus on

like Japan to the narrow streets considering the countries that have done so special They should produce smaller car models similar to Kei Cars, in accordance with users’ requests when they don’t move they will not be successful say.

Sources: Insurify.com, Statista, PubMed

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