During the past years at CES The German car giant, which comes up with very unusual and unique concepts BMW, made a more “introverted” presentation this year. Of course, this does not mean that the company has nothing exciting to offer, on the contrary: there are innovations that can become part of our lives. The company focuses on technology and media content that it thinks its customers would like.

Make a statement on the subject Frank Weber, CTO of BMW Group and member of the board of directorsfirm “more content, more customization and more gamesHe said he is focused on “and there will be more innovations to come.” He also added that the software used in BMWs is perfectly integrated with augmented reality and reliable artificial intelligence.

“More content, more customization, more games”

So BMW in its vehicles for more video content and provide access to game content. Not only that, the company says its customers in the future will have access to technologies they don’t have access to today. These technologies include features such as augmented and mixed reality and in-car voice assistants that use generative artificial intelligence.

It is possible to sit in a BMW and play games

BMW’s operating system, BMW OS 9 or iDrive 9′The basis for this is Google’s Android Auto. Consumers who purchase the BMW Digital Premium package have access to games from various third-party developers. Passengers can play games on screens such as the BMW i7’s 32-inch convertible screen.

With the new update, BMW drivers can use real game controllers to play games. It is enough to have a controller with a Bluetooth connection option. This feature will be distributed as an update to all vehicles this year. Games Play single player or multiplayer it will be possible. Of course, BMW will also take some precautions to ensure that this function does not distract the driver or is misused.

Backseat passengers can enjoy movies

While there are a lot of people playing games while they travel, there are also a lot of people watching something. BMW’s new system will increase the amount of content we can view in vehicles. For example, rear passengers who wanted to watch something on the 31-inch screen of the BMW i7 sedan could watch something on Amazon Fire TV.

with iDrive 8.5 or 9 update “DTS AutoStage Video ServiceIt will be possible to watch live broadcasts, news, sports competitions, children’s content, movies and TV series on these screens, which will have a function called “”. BMW will make this feature available in its luxury and “heavy brother” vehicles in 2024.

Augmented and mixed reality

Automotive industry giants have long been trying to use augmented reality applications in their vehicles. BMW believes it is the first company to be able to use this feature as desired. The company says it will debut this feature at CES.

passengers, Xreal Air 2 AR Once they put on the glasses, they will see “how navigation guidance, hazard warnings, entertainment content, charging station information and parking assistance visualizations are perfectly integrated into the real world.” BMW has developed a solution to ensure smooth interaction with virtual objects while moving quickly in the real world. Meta He also cooperated.

BMW says this augmented reality can be used in a variety of road and driving situations, thanks to the glasses linked to the vehicle’s sensor data. BMW believes that the owners of the vehicles in which these features are offered will be drivers. Similar with screens and augmented reality toolsThe time spent on the road is used efficiently.

Black Lightning became Blue BMW: voice assistant is coming

Finally BMW Amazon Alexa continues its work to develop its own voice assistant through technology. Although nothing is final yet, BMW is developing its own model with Alexa’s large language model as a basis. This artificial intelligence assistant can provide simple directions, provide quick information and answer questions about the vehicle. It will also be able to control certain functions of the vehicle.

Although Alexa has been used in BMW vehicles since 2018 BMW, will make it possible to create “more human dialogues” and perform complex operations with the new assistant. These features will be possible thanks to new major language model technologies.

Another notable innovation from BMW is teleoperation happened. While this feature is quite interesting and could make life easier, it is almost certain that we will have to wait for its arrival. The system works as follows: Your vehicle drives to a predetermined parking space, for example Ispark, or to the garage of your home if your home has a garage, finds a suitable free space and parks itself.

Then when you want to use the car, you can call it, so you don’t have to search for your car. In fact, this process is a very low latency Internet connection process. by operator Is managed by. Obviously this technology needs further development, but once it becomes available it will be very effective.