Cupra Born and Tavascan, whose design you will admire, are in Turkey!
- January 13, 2024
- 0
Cupra, which until recently was known as a sub-brand of Seat and has now become the fastest growing and popular car brand in Europe, held an important launch
Cupra, which until recently was known as a sub-brand of Seat and has now become the fastest growing and popular car brand in Europe, held an important launch event in Istanbul. It will be available for purchase at the event attended by Cupra CEO Wayne Griffiths. cupra born And Tavascan The introduction of the models in Türkiye took place.
The presentation of the new models that Cupra will offer for sale in our country was provided by the company’s COO, Sven Schuwirth. Tavascan, one of the models that are both electric, is located in Turkey two different engine options While Born comes with a single engine option. Without further ado, let’s take a look at Schuwirth’s statements:
340 hp monster: Cupra Tavascan VZ
According to Sven Schuwirth’s statements, the Tavascan Endurance will have a single electric motor with 286 hp. Tavascan VZ gets a twin-motor all-wheel drive with 210 kW at the rear and 80 kW at the front. 340 hp power will present. The VZ accelerates from 0-100 km/h in 5.6 seconds and offers a maximum range of 550 kilometers. Tavascan VZ can be charged from 10 percent to 80 percent in just half an hour.
For those who want a more compact car: Cupra Born
Cupra Born, which has a similar maximum range of 540 kilometers, is launched as a model suitable for both daily urban and intercity use. First of all, the vehicle is alone 170 kW engine The powerful e-Boost version comes to Turkey. This version completes the acceleration from 0-100 km/h in 6.6 seconds. In the future, another version with an engine power of 150 kW will also come to Turkey.
More than 500,000 Cupras sold in 6 years:
Key notes from Cupra CEO Wayne Griffiths’ statement at the event are as follows:
It is not a premium or prestigious brand, it is not a brand based on heritage and tradition, but we have created a new brand for the new generation of car enthusiasts. Since its launch in 2018, CUPRA has exceeded all expectations and become one of the greatest success stories of a new brand in recent automotive history. We sold more than 500,000 vehicles in about six years and CUPRA became one of the fastest growing car brands in Europe. Our market share in Europe increased from 1.24 to 1.59. We delivered 10,000 units in Turkey and achieved a market share of 1 percent.
CUPRA Ateca was the brand’s first model. He was followed by CUPRA Leon, king of Leons. CUPRA Formentor is our first 100 percent CUPRA DNA model. Since launch, more than 276,000 vehicles have been delivered worldwide. Our first 100 percent electric car, CUPRA Born, which you will meet today, is a model that shows that electrification and performance are in perfect harmony and that electric cars can be fun and sexy instead of functional and boring. We will continue to prove this with the launch of three new heroes for a new era. CUPRA Tavascan, CUPRA Terramar and CUPRA Raval.
Türkiye is Cupra’s 6th largest market
Cupra International Sales Director Erdem Kızıldere said:
I am happy to see that I was right in my emphasis on Turkey’s potential. I am confident that we have reciprocated this trust and that our performance has exceeded expectations. Turkey makes an important contribution to CUPRA’s brand development. According to last year’s results, Turkey became the sixth largest market for CUPRA worldwide. In other words, Doğuş Otomotiv is the largest distributor of CUPRA, after the top 5 European sales markets. Turkey became one of the reference markets for the successful implementation of the CUPRA strategy and made CUPRA one of the fastest growing brands.
Our brand can currently be experienced in 24 CUPRA garages throughout Türkiye. We plan to expand this number to 30 by the end of this year. After receiving the Turkish “Fastest Growing Brand Award” in 2022, our goal was to sell 10,000 units in the short term after this success. Today I am happy to see that we have achieved this milestone by tripling our turnover compared to 2022. Starting 2024 with these positive results and expanding our product range in Turkey further increases our motivation.
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Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
