Apple since mid-2010 A car that will be able to match Tesla was developing. However, over the years we have not seen any significant developments on this vehicle, which is called “Project Titan” and known in the industry as “Apple Car”.

Today news broke that would upset those waiting for the vehicle. According to the news of Mark Gurman, a reliable source we know with the information he shared about Apple from Bloomberg, the technology giant has spent years and billions of dollars on Apple. canceled the project.

The Apple Car team shifts to productive AI work

According to Gurman, Apple has halted its plans to produce electric vehicles with a statement made within the company today. The decision, which was made following meetings held this month by senior managers, was announced to employees by company COO Jeff Williams and project head Kevin Lynch.

About the project behind it for 2000 people Instead, many people on the team will move into productive artificial intelligence research reported. Gurman says other people on the team who don’t make this move will be fired.

We know that Apple will make strides in artificial intelligence this year. So the company is abandoning the car and turning its full focus to artificial intelligence, which we expect to see at WWDC 2024 in June.

Last month, new information emerged about Apple’s car, which has been rumored since 2015. Again, in the information Gurman gave at the time, the company It postponed it until 2028 and abandoned plans to make it completely driverless. It was explained. It was also one of the information that it would be reevaluated due to the possibility of failure. Today’s news revealed that Apple made this evaluation and decided it would fail and canceled the project. It is unclear for now whether he will return to this idea in the future.