Influencers who have come into our lives through social media often share their reviews and evaluations with us. Some influencers draw attention because they do this work entirely based on ad revenue, technically praising every product from every company they work with.

On the other hand, publishers and content producers who evaluate fairly and objectively can seriously influence people’s opinions. Finally Brand Brownleeafter his review Fisker’s vehicle for ‘The worst car I’ve ever seen’ he said. After this comment, the company’s shares fell significantly.

The drop was more than 95 percent

After the assessment of MKHBD Fisker Stock entered a downward trend. The company’s stock market value fell by 95.39% from its peak value after the review video was published. This situation has once again demonstrated the importance of honest reviews.

So why are honest reviews so effective? come on this with a simple example Let’s explain. We all spend time on Instagram and sometimes we come ‘Eat pita bread with zottirik in vottirik pita bread, it is delicious” There’s an influencer who says: Let’s say there’s another creator too “I came because they really praised the pita with zottirik, it doesn’t look like anything?” said. In these kinds of impasses Not for those who praise every product We tend to prefer what the person calling the bad product says bad. The reason for this situation is not because we value evil more, but because of the new information we have acquired. Now the opinion of the other party We learn. This eliminates the information asymmetry between us, the buyer and the seller.

On the other hand, Fisker’s situation only with YouTube review It is not a situation that can be explained. The company previously made a statement to investors: Enough to extend until 2024 He stated that they had no budget. The company decided to lay off 15% of its employees.

You can find Marques Brownlee’s comments on Fisker in our content below.