In 2020, Apple’s top executives were a former Chrysler He met at the site and observed the company’s latest autonomous vehicle model. This prototype belonged to a minivan model that could comfortably seat four people. The main feature of the vehicle, which resembled the old flower children’s vans with a completely glass roof, was that it had neither pedals nor a steering wheel. Because this tool means working with full automation. level 5 automation It would come with a device and could be controlled from a phone or something like a game controller if necessary. Apple this model Bread loaf He gave his name.

Although the intention was for this vehicle to take its place on the road within five years, the intention was to decorate the interior with a giant screen and sound systems, and to adjust how “tinted” the windows looked from the outside . Four years after that day, Apple announced that it had canceled this project, and $1 billion annually after spending. So why? An article written by Bloomberg’s Mark Gurman reveals unknown details of Apple’s vehicle project.

Indecision brought the end

Senior executive at the 2020 event Jeff Williams, left the company the following year and moved to Ford. Instead, it comes from Apple’s smartwatch software division. Kevin Lynch came. The new design created a design with two upward-opening doors and a more rounded glass roof. I-beam A prototype was never produced for this project. Apple’s subsequent designs were similarly sidelined.

This is evident from information from people in the immediate vicinity of the company Apples The main problem was indecision, and therefore, despite the billions of dollars paid, neither a new prototype nor the existing vehicle could be tested on the road. Industry names to summarize this situation: “If a lot of very smart people are given a huge budget, things are likely to go in different directions. Apple has not been able to make a final decision on this point.” He uses the expressions.

Actually Apple Although he invested heavily in software, sensors, aerodynamics and materials for this project, he was not able to get much feedback from the software or hardware he developed. This increased the sunk costs even more.

According to the information from people within the company, the project be too longit turned out that it had to be ended as quickly as possible. Another striking point was that program leadership was weak. The car project that Tim Cook revived was doomed to failure because it could not be put on track and directed.