Ford Turkey’s Mustang Mach-E Ad with Virtual Influencer Alin!
- March 12, 2024
- 0
One of the latest models of the American car giant Ford in Turkey has a fully electric structure.Mustang Mach-E”. The electric car reflects the spirit of Ford’s iconic
One of the latest models of the American car giant Ford in Turkey has a fully electric structure.Mustang Mach-E”. The electric car reflects the spirit of Ford’s iconic car, the Mustang, and has fascinated many people. Ford was aware of this situation and also produced new products for the Mustang Mach-E. impressive advertising efforts signed.
Here is one of these ads that is very special. Because in the commercial it is from Turkey The first and only in the automotive industry There was virtual content producer Alin. Launched as the brand’s new advertising face, Alin appears to be able to capture consumers’ attention.
Meet Alin, Ford’s virtual content producer
Ford Turkiye, Alin “He really likes cars, instead of following the digital world to the letter born in it; He is the first to hear the current technological developments like no other, adds them to his life, loves to travel and enjoy life, as real as any of us, but always more technologically advanced than all of us. a few steps forward virtual influencer‘ defines it as.
Ford Otosan Marketing Manager Talat Workeroglu explained how Alin came to be in the following words:
Alin is our new brand ambassador, our new face. Like any brand, we work with various content creators and household names. But this time, instead of a conventional collaboration between content producers, “What if we entered into a collaboration that could truly reflect our brand strategy, not only through its interests, but also through its existence?” We started our journey with the question: What we were looking for was not easy. We had to find a solution that would meet Ford Turkey’s innovative vision, fueled by the future and future technologies. At this point we decided to create our own content generator. We created Alin, the embodiment of our brand strategy. Alin very much reflects our motto of ‘bringing the future to life today’ as she is a virtual influencer and brand ambassador, which is rare these days.
Talat Workeroglu explained how Alin and the Mustang Mach-E commercial came about, and what kind of commercial they wanted to involve the virtual content producer in, saying:
Ford Mustang Mach-E is actually a good summary of Ford’s brand strategy. It is a powerful and superbly equipped 100% electric SUV, powered by Ford heritage and reflecting the vision of the future. We launched Mach-E in recent months under the name ‘Alternating Current’. As an alternative to conventional electric cars, we have emphasized the alternativeness that comes from the spirit of Mustang. During the process of creating Alin, the similarity between the spirit of Mach-E, coming from the Mustang, and Alin’s existence strategy always remained in our minds as a potential project.
Unreal technology is actually a technology that gamers have known about for a long time. Very recently it was used in advertising. Preparing a commercial using Unreal technology to introduce Alin to the world and realize a follow-up project of the Mustang Mach-E fit perfectly with Ford Turkey’s brand strategy. That’s why we prepared a commercial film in which we played Alin, highlighting Mach-E’s performance and shot entirely in a realistic environment. We integrated Alin into the film with the MetaHuman Creator module, which will reveal the digital individual.
Alin is a content producer who actively uses Instagram. If you want to get to know Alin better here You can access the Instagram account via the link. We also invite our readers who want to get detailed information about the Ford Mustang Mach-E. here We are waiting for the connection.
You can watch Ford Turkey’s Mustang Mach-E commercial featuring Alin below:
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Source: Web Tekno
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
