Introduced at the 2015 Istanbul Auto Show Fiat Aegeanis one of the most preferred car models in our country, especially because of its price-performance ratio.

However, this model, which we know as Egea, has been available in Europe for years. Sold as letterpress We know. Okay, but what is the reason for this?

Tipo, Fiat’s mid-range hatchback, was produced by Tofaş in Bursa between 1988 and 1995.

When Fiat introduced the Egea in 2015, it announced that the model, which would be produced in Bursa, would be sold as the Egea in Turkey and as the Tipo in 40 countries where it would be exported.

The reason behind this strategy was that the Tipo name was better known in Europe.

With this move, Fiat has brand awareness and consumer confidence We can say that he preferred to protect and enlarge it.

The fact that it is sold in our country as Egea is a completely different story: “We chose it from 200 names.”

Once again, Tofaş CEO Cengiz Eroldu clarified this issue in 2015, when the model was first introduced. ”Actually one of the hardest parts of the job is finding a name. One brand has closed its desert names. Another brand, another name group. It is not possible to use generic names like Aegean and Marmara. In any case the name Aegea We chose from 200 names” He spoke as follows.

The name Egea, which was initially determined as a concept, was developed during Fiat’s research in Turkey. It is very positively receivedFiat also decides that this concept name will become the model name, and thus begins the Egea adventure in our country.

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