Initially, the two companies continued their lives separately for a number of reasons. to unite and become a strong name He succeeded.

Come to Mercedes-Benz How did you get where you are now? let’s see.

The foundations of the Mercedes-Benz brand were laid shortly after the invention of the car in the 19th century.

On the one hand, Karl Benz founded the company Benz&Cie in Mannheim, Germany in 1883, and on the other hand, Gottlieb Daimler founded it in Cannstatt in 1890. Daimler-Motoren-Gesellschaft (DMG) He founded his company.

These two are independent of each other Fundamentals of motorized road transport He had thrown it. They invested all their assets in these companies and began using their surnames, Benz and Daimler, as brand names to ensure that their products were recognized by everyone.

Benz retained its existence as a brand for a long time.

However, Daimler-Motoren-Gesellschaft (DMG) early 20th century A brand new brand called Mercedes originated with. The first car of the Mercedes brand was produced at the request of a businessman named Emil Jellinek, who was passionate about car racing.

At the same time, Mercedes was the name of Emil Jellinek’s daughter and meant elegance. The businessman, who bought his first car made by Daimler in 1897, began to market this vehicle racing with this car attended.

Jellinek, who competed in the races under the name Mercedes, received information from DMG’s chief engineer, Wilhelm Maybach. design a safe, light and fast car he wanted. Once again, Jellinek’s successes in the racing arena with this new car contributed greatly to the brand’s fame.

This is how Mercedes entered the official archives in September 1902.

DMG now had a successful brand name, but still no logo. Gottlieb Daimler, the company’s founder, placed the star emblem on a postcard on the roof of his own house and told his wife that this star would one day become will increase their success and power he said.

Years later, the three-pointed star emblem was registered as a trademarked logo. This star is from Daimler “on land, in the air and in the water” motor vehicles symbolized his target. Furthermore, DMG and Benz decided to merge due to the economic difficulties after the First World War.

For example, the world-famous three-pointed star of DMG and the Mercedes brand are equally famous. Benz continued his path by leaving his trade name behind. Since then, Mercedes-Benz has continued to stand for quality, safety and comfort, wherever it is located.

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