Apple’s idea of ​​producing cars is actually not new. This idea is the first in 2008came up during the speeches of Steve Jobs and Tony Fadell.

At the time, the company preferred to focus on the success of the iPhone and this He put the idea aside.

In 2014, Apple felt ready to take this path and decided to enter the automotive world with its innovative vision.

That’s how Apple car The first steps of the Titan Project, as it is called within the company, have been taken in real terms.

Although Apple made no official statement at the time The rumors were ubiquitous.

The meeting for vehicles taken for road test drives was led by Apple’s former Ford engineer Steve Zadesky. To create a team of 1000 people reports and many other elements supported this position.

So much so that, according to media reports, it is the company’s number one goal by 2020 was to launch an Apple Car.

However, Apple’s venture into the automotive industry was much more difficult than expected.

Throughout the project, Apple worked with major automakers such as BMW and Volkswagen. tried to set up a partnership However, disagreements over data sharing and control are known to hinder this collaboration.

In addition, leadership issues arose within the company, and Zadesky’s departure in 2016 also left the team in decline. often changes direction It is said.

Also raised Radical design suggestions It is said that it further complicated the project and brought it to a dead end.

To improve Apple’s technology buys small startups Although it has been testing its own and autonomous test vehicles on California roads, it is said that the rapid growth of competitors such as Tesla has meant that Apple has failed to overcome the complexities of the automotive industry.

It is stated that all these difficulties prevented the project from ever becoming a concrete product.

Behind the failure of Apple Car some important reasons It seems to be so.

First of all, car production is moving away from the technology world that Apple is used to. be very different It was one of the biggest problems.

In addition, supply chain management, safety standards and production complexity These types of issues slowed the pace of the company and negatively impacted the project.

In addition, leadership, lack of vision and ever-changing goals It delayed the project and was a major obstacle for Apple.

In conclusion, Apple Project Titan canceled in 2024 announced the dream of developing autonomous vehicles and shelved it, focusing its resources on systems like CarPlay.

Our other content that may interest you: