Finally Jaguar, before Lamborghini, Opel, KIA… Why are car brands one after the other? changing emblem?

Although brands are paying more attention to digitalization, they are doing just that changing brand identities He wants to move with the times.

What do we mean by digitalization?

Brands are designing their new logos for the digital age. Because now logos are not only on physical products, It is also widely used in the digital world. And newly designed logos are created to look better on platforms such as websites, mobile applications and social media applications. There is a simpler sequence behind this.

The impact of electric vehicles is also significant.

Many car brands want to create a new brand identity to show how well they have adapted to the transition to electric and autonomous vehicles. of course more modern and innovative logos they want to use it.

Take Renault for example:

• Image: Aksel Ceylan

While the French brand previously used a more traditional design in its logo; now with its new design themes of electricity and energy It also reflects.

There is one last factor.

Old logos can become outdated over time, especially for established brands. To appeal to young people and keep up with the new times, brands tends towards minimalist designs. As you know, minimalism takes a simple and concise design approach by removing unnecessary details.

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