One of the most important demands of new generations they can live have a world. That is why they attach great importance to protecting the environment. As a result, companies want to develop and announce more environmentally friendly methods to meet these requirements more.

Mercedes-Benz, which is preparing to produce its own electric vehicles and declares that it will take steps to reduce CO2 emissions to zero, is also for this purpose. Nature or nothing launched a campaign called The campaign was parodied by an institution that criticizes those who use the environmental concept as a sales tool.

The target of the campaign is not Mercedes, it is advertisers

The German automaker is now being accused in Germany of not actually doing enough to protect the environment and is taking it to court. Still the sustainability platform it parodied From where and London based agency 10 daysThe target is not Mercedes, but advertisers.

For some advertisers, environmentalism is seen as a popular buzzword, a selling point, and therefore “greenwashingArguing that “(creating an image as if they are environmentalists, even if they are not environmentalists), Wherefrom wants to draw attention to environmental issues through Mercedes’ campaign.

Environmental regulations are being drawn up all over the world. Every word used by advertisers to grab attention can be very different in terms of laws and regulations. For example “sustainableYou have to meet certain standards to be able to write.”

These images, in which Mercedes-Benz’s advertisements are almost put into reverse, criticize precisely this uncontrolled approach. The nature images chosen by Mercedes are replaced by images that are symbols of climate change, such as oil spills, forest fires, arid land and cracks in the glacier. Only the lightning symbol remains, but its meaning has also changed.