In all fairness, Great Wall Motors is not the first Chinese carmaker to decide to focus on environmentally friendly vehicles. However, when other “heavenly” automakers didn’t even mention approximate dates, Haval mentioned them. The company’s focus will shift to electric vehicles and hybrids: in the next three years, their share should grow to 80% of all brand sales, and in eight to 100%.
To realize the plan, Great Wall Motors will invest about 100 billion yuan in technology development, according to Chinese Automobiles. And to ‘mark’ the transition to a new chapter in the brand’s history, Haval presented a renewed logo. However, no cardinal changes took place: the Chinese only used a new font.
Yes, perhaps consumer preferences allow Haval to painlessly abandon petrol engines in China, as there is already a declining trend in demand for combustion engine cars – local drivers are gradually switching to hybrid and electric cars. But what about the rest of the markets?
Take, for example, the same Russia, where “electric trains” are not needed from the word “completely” and the situation is unlikely to change in the near future. Will they create a new sub-brand or say goodbye to our country? The latter is of course extremely unlikely, given the success of the brand, but who knows…