We are launching our own brand. UAZ remains a traditional SUV manufacturer. At the same time, we plan to use the Sollers brand for most of our new projects. I hope that in the near future we will announce the first projects to be localized under the new brand,” said Nikolai Sobolev, General Manager of Sollers Auto Group, during the Eastern Economic Forum (EEF-2022) in Vladivostok.

He clarified that the launch of a new car production in Russia will take place in the facilities of Soller’s joint ventures with Ford, Mazda and Isuzu that have ceased operations. Recall that the Sollers group also controls the Ulyanovsk Automobile Plant and the ZMZ engine building production in the Nizhny Novgorod region.

The announcement of the launch of a new car brand may mean that Sollers will give up its main resources and its creation. At the same time, Ulyanovsk Automobile Plant gets the unenviable role of the “ugly duckling”, for the development of which the parent company will never have enough money.

According to another version, a loud statement about some of the company’s plans in the automotive industry, carried out in the context of the EEF-2022, in which President Vladimir Putin is present, could be considered a kind of PR campaign targeting, among other things on things, in getting any support from the Sollers group on the part of the state.

We are launching our own brand. UAZ remains a traditional SUV manufacturer. At the same time, we plan to use the Sollers brand for most of our new projects. I hope that in the near future we will announce the first projects to be localized under the new brand,” said Nikolai Sobolev, General Manager of Sollers Auto Group, during the Eastern Economic Forum (EEF-2022) in Vladivostok.

He clarified that the launch of a new car production in Russia will take place in the facilities of Soller’s joint ventures with Ford, Mazda and Isuzu that have ceased operations. Recall that the Sollers group also controls the Ulyanovsk Automobile Plant and the ZMZ engine building production in the Nizhny Novgorod region.

The announcement of the launch of a new car brand may mean that Sollers will give up its main resources and its creation. At the same time, Ulyanovsk Automobile Plant gets the unenviable role of the “ugly duckling”, for the development of which the parent company will never have enough money.

According to another version, a loud statement about some of the company’s plans in the automotive industry, carried out in the context of the EEF-2022, in which President Vladimir Putin is present, could be considered a kind of PR campaign targeting, among other things on things, in getting any support from the Sollers group on the part of the state.