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Despite sanctions and restrictions, the offer in the domestic market continues to grow: more and more new models that were not presented before are imported to our latitudes.
The suddenly stronger ruble, together with the official representations of car brands that decided to wait out the political storm in the silence of empty warehouses, reformatted the Russian market for both new and used cars.
The once forgotten models have returned and, judging by the number and variety of offers, they have been very successful in Russia. For example, one of the best-selling “old cars” turned out to be Mitsubishi Pajero, which was shipped from Russia in 2020.
Kruzak in Russia is more than Kruzak, but there was once one car that could completely stand up to the main headliner of the entire off-road segment, the Nissan Patrol. From the days of the “those” cars serving in the UN, Patrol was valued and quoted until it became a burden to the seller in the first place.
As in the case of Honda, its popularity and sales declined not by chance and competition, but “thanks” to marketing strategy. It’s scary to think, but they even tried to make him, a true mastodon of virgin lands and a general of healing mud, a crossover! Horror!
Then there was a feeble-minded and almost unnoticed exodus of the model from Russia. But then it happened on February 24, a rally in the foreign exchange market, accompanied by a monstrous demand in the new car market – people took as long as they gave, without looking at the price tags – and the shortage of this very new car. cars. And where there is a shortage, a new seller will surely appear with a new offer.
This was in fact the Nissan Patrol, supplied by their United Arab Emirates. For 8,500,000 rubles in Moscow, they offer an already approved car with a full set of documents in a rich configuration.
However, judge for yourself: a 4-litre petrol engine with 275 “horses”, an automatic transmission, four-wheel drive of course, a leather interior with a 7-seater in stylish brown design with wood, cameras, screens, an expensive stereo system with headphones for rear passengers, a sunroof, refrigerator in the armrest and so on.
At first glance, the price is significant – more than $ 100,000, but compared to a comparable Toyota Land Cruiser, the “disability” is visible to the naked eye: the price difference for a new car – while the presented Nissan has 90 km on the odometer and polyethylene on the seats – will exceed five million rubles.
Here you have competition, diversity and variability in one! Given the loans and other financial instruments already openly offered, official dealers can either step aside by putting a padlock on the door, or abuse their position and make an even better offer.
It will also be interesting to look at the consequences of such a disruption on the entire market: it is very likely that the representations of car brands will have to support the chosen strategy and significantly expand the line presented in order to fully compete with ” gray” suppliers.
The suddenly stronger ruble, together with the official representations of car brands that decided to wait out the political storm in the silence of empty warehouses, reformatted the Russian market for both new and used cars.
The once forgotten models have returned and, judging by the number and variety of offers, they have been very successful in Russia. For example, one of the best-selling “old cars” turned out to be Mitsubishi Pajero, which was shipped from Russia in 2020.
Kruzak in Russia is more than Kruzak, but there was once one car that could completely stand up to the main headliner of the entire off-road segment, the Nissan Patrol. From the days of the “those” cars serving in the UN, Patrol was valued and quoted until it became a burden to the seller in the first place.
As in the case of Honda, its popularity and sales declined not by chance and competition, but “thanks” to marketing strategy. It’s scary to think, but they even tried to make him a veritable mastodon of virgin lands and a general of healing mud! Horror!
Then there was a feeble-minded and almost unnoticed exodus of the model from Russia. But then it happened on February 24, a rally in the foreign exchange market, accompanied by a monstrous demand in the new car market – people took as long as they gave, without looking at the price tags – and the shortage of this very new car. cars. And where there is a shortage, a new seller will surely appear with a new offer.
This was in fact the Nissan Patrol, supplied by their United Arab Emirates. For 8,500,000 rubles in Moscow, they offer an already approved car with a full set of documents in a rich configuration.
However, judge for yourself: a 4-litre petrol engine with 275 “horses”, an automatic transmission, four-wheel drive of course, a leather interior with a 7-seater in stylish brown design with wood, cameras, screens, an expensive stereo system with headphones for rear passengers, a sunroof, refrigerator in the armrest and so on.
At first glance, the price is significant – more than $ 100,000, but compared to a comparable Toyota Land Cruiser, the “disability” is visible to the naked eye: the price difference for a new car – while the presented Nissan has 90 km on the odometer and polyethylene on the seats – will exceed five million rubles.
Here you have competition, diversity and variability in one! Given the loans and other financial instruments already openly offered, official dealers can either step aside by putting a padlock on the door, or abuse their position and make an even better offer.
It will also be interesting to look at the consequences of such a disruption on the entire market: it is very likely that the representations of car brands will have to support the chosen strategy and significantly expand the line presented in order to fully compete with ” gray” suppliers.
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
