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When the latest Exeed AtlantiX crossover arrives in Russia

  • October 5, 2022
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Another novelty from the premium brand Exeed – the Yaoguang crossover, better known as AtlantiX – will hit the showrooms of Chinese dealers before the end of this

When the latest Exeed AtlantiX crossover arrives in Russia

Another novelty from the premium brand Exeed – the Yaoguang crossover, better known as AtlantiX – will hit the showrooms of Chinese dealers before the end of this year. And when will we see him in Russia? Director of Exeed Cars Rus Gennady Baranov answered this question in an exclusive interview with the AvtoVzglyad portal.

So, according to Mr. Baranov, Exeed’s Russian representative office is closely following the preparation of its Chinese colleagues for the launch of the latest Yaoguang crossover. And at the same time, it conducts consumer interest survey, which will help make the final decision on the launch of new items in the domestic market. Yes, this question is still open, contrary to reports from the auto media.

“We are doing research. We hope that these studies will convince us that the model will be interesting, after which we will start preparations and do our best to have this model appear as early as possible, – Gennady Baranov, director of Exeed Cars Rus, told the AvtoVzglyad portal.

Nevertheless, even if a positive decision is made in the very near future, the novelty will have to wait. After all, firstly, it must be adapted to the climatic conditions of Russia and local technical standards, and secondly, it must be certified. As for possible pricing and positioning of the model, these issues have not yet been discussed.

By the way, Exeed, presented today exclusively in the crossover segment, is also considering the possibility of expanding the line with sedans that could replace the “suspended” four-door BMW, Mercedes-Benz, Audi and other “premiums”. The company is monitoring the development of the situation on the Russian market. And if there is a need for “passenger cars”, it can close in the short term.

And more about this and much more – in the video interview of the AvtoVzglyad portal, which can be viewed here.

So, according to Mr. Baranov, Exeed’s Russian representative office is closely following the preparation of its Chinese colleagues for the launch of the latest Yaoguang crossover. And at the same time, it conducts consumer interest survey, which will help make the final decision on the launch of new items in the domestic market. Yes, this question is still open, contrary to reports from the auto media.

We’re doing research. We hope that these studies will convince us that the model will be interesting, after which we will start preparations and do our best to have this model appear as early as possible, – Gennady Baranov, director of Exeed Cars Rus, told the AvtoVzglyad portal.

Nevertheless, even if a positive decision is made in the very near future, the novelty will have to wait. After all, firstly, it must be adapted to the climatic conditions of Russia and local technical standards, and secondly, it must be certified. As for possible pricing and positioning of the model, these issues have not yet been discussed.

By the way, Exeed, presented today exclusively in the crossover segment, is also considering the possibility of expanding the line with sedans that could replace the “suspended” four-door BMW, Mercedes-Benz, Audi and other “premiums”. The company is monitoring the development of the situation on the Russian market. And if there is a need for “passenger cars”, it can close in the short term.

And more about this and much more – in the video interview of the AvtoVzglyad portal, which can be viewed here.

Source: Avto Vzglyad

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