Toyota leaves Russia: true or fake?
- October 6, 2022
- 0
Is the most powerful Japanese brand in the Russian market really recovering? In any case, not only skeptics are convinced of this, but also profile experts. Portal “AutoVzglyad”
Is the most powerful Japanese brand in the Russian market really recovering? In any case, not only skeptics are convinced of this, but also profile experts. Portal “AutoVzglyad” found out if this is really so.
Japanese brand Toyota is going through difficult times in Russia. Will it survive? The fact is that the company did not intend to “freeze” business in our country at all, which it even officially announced. However, deliveries of cars from abroad stopped overnight, and the conveyor belt in St. Petersburg stopped: the enterprise stopped, employees went downtime, because, however, the staff and wages in the Russian representative office of the brand were partially reduced.
The warehouses certainly didn’t slowly start to empty and the stocks of the dealers’ cars were blown away. And the recent news of the car plant’s closure shocked both the workers themselves and numerous customers. The next step is the complete cessation of activities in our country. Although, we remember Toyota refutes such an outcome of events. In addition: it guarantees to operate the consumer and his machines within the framework of all obligations entered into previously.
However, let’s think of General Motors and then Renault, which also seemed unwilling to leave both dealers and consumers at the mercy of fate. What is the result? Dealers are closed, forcing the latter out at the expense of maintenance and sale of spare parts, and in some cases, customers are simply “thrown out” for warranty. And what: go complain. Just a question: where? Yes, the court can still resolve controversial issues that are not in the dealer’s favor, but as he makes his decisions, this same dealer will have time to wave his pen at everyone more than once. What actually happens.
Where is the renowned Japanese brand headed under pressure from its people, moreover clearly not in the mood for friendship? Now Toyota’s Russian office is preparing for a restructuring. It seems that the Japanese will follow the implementation of the after-sales service for a while yet. But for how long is the big question.
However, there is an option to “bypass” threatening fists to save both name and money. For example, to arrange deliveries via a parallel import window and production from neighbors. By the way, the Minister of Industry and Infrastructure Development of Kazakhstan, Kairbek Uskenbaev, said that the possibility of transferring the Russian engineering site to Kazakhstan is already being discussed, and without the participation of the authorities of both states in the negotiations. The dialogue is conducted exclusively at the level of businessmen.
Admittedly, it is not a fact that even after that we will have Japanese cars produced under the local flag. In order not to be subject to secondary sanctions, it is simply not profitable for Kazakhstan to trade with Russia, said the head of the local foreign ministry, Mukhtar Tleuberdi. At least for now. But as we know, there is nothing more permanent than temporary.
It would be helpful to add that even without any sanctions, the aggravated semiconductor crisis has hit the Japanese brand incredibly painfully. Due to a shortage of parts, Toyota is forced to freeze the production of cars and also take orders for various models on the global market. Why, if customers even started to return the money paid for a future purchase, which risks not happening. We believe that it is not even worth talking about financial and reputational damage.
And that is why the cessation of activities in a single Russia, even if it will make the situation worse, will not make it critical. She is, as already mentioned, not so rosy. And with a high degree of probability, we can assume that sooner or later the Japanese will finally curtail their business in our country. And sooner rather than later.
Photo by globallookpress.com
Photo: AvtoVzglyad
Japanese brand Toyota is going through difficult times in Russia. Will it survive? The fact is that the company did not intend to “freeze” business in our country at all, which it even officially announced. However, deliveries of cars from abroad stopped overnight, and the conveyor belt in St. Petersburg stopped: the enterprise stopped, employees went downtime, because, however, the staff and wages in the Russian representative office of the brand were partially reduced.
The warehouses certainly didn’t slowly start to empty and the stocks of the dealers’ cars were blown away. And the recent news of the car plant’s closure shocked both the workers themselves and numerous customers. The next step is the complete cessation of activities in our country. Although, we remember Toyota refutes such an outcome of events. In addition: it guarantees to operate the consumer and his machines within the framework of all obligations entered into previously.
However, let’s think of General Motors and then Renault, which also seemed unwilling to leave both dealers and consumers at the mercy of fate. What is the result? Dealers are closed, forcing out the latter at the expense of maintenance and sale of spare parts, and in some cases, customers are simply “thrown out” for warranty. And what: go complain. Just a question: where? Yes, the court can still resolve controversial issues that are not in the dealer’s favor, but as he makes his decisions, this same dealer will have time to wave his pen at everyone more than once. What actually happens.
Where is the renowned Japanese brand headed under pressure from its people, moreover clearly not in the mood for friendship? Now Toyota’s Russian office is preparing for a restructuring. It seems that the Japanese will follow the implementation of the after-sales service for a while yet. But for how long is the big question.
However, there is an option to “bypass” threatening fists to save both name and money. For example, to arrange deliveries via a parallel import window and production from neighbors. By the way, the Minister of Industry and Infrastructure Development of Kazakhstan, Kairbek Uskenbaev, said that the possibility of transferring the Russian engineering site to Kazakhstan is already being discussed, and without the participation of the authorities of both states in the negotiations. The dialogue is conducted exclusively at the level of businessmen.
Admittedly, it is not a fact that even after that we will have Japanese cars produced under the local flag. In order not to be subject to secondary sanctions, it is simply not profitable for Kazakhstan to trade with Russia, the head of the local foreign ministry, Mukhtar Tleuberdi, reported. At least for now. But as we know, there is nothing more permanent than temporary.
It would be helpful to add that even without any sanctions, the aggravated semiconductor crisis has hit the Japanese brand incredibly painfully. Due to a shortage of parts, Toyota is forced to freeze the production of cars and also take orders for various models on the global market. Why, if customers even started to return the money paid for a future purchase, which risks not happening. We believe that it is not even worth talking about financial and reputational damage.
And that is why the cessation of activities in a single Russia, even if it will make the situation worse, will not make it critical. She is, as already mentioned, not so rosy. And with a high degree of probability, we can assume that sooner or later the Japanese will finally curtail their business in our country. And sooner rather than later.
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
