In order to boost sales, AVTOVAZ is likely to activate regular discounts and new loyalty programs in Russia soon. But even without it, the inhabitants of Volga offer tasty conditions for the purchase of cars through state aid, luring them to maintenance with promotions that include free diagnosis and oil change. It seems that this is not the limit yet – if Belarusian dealers turn into dumping competitors for the local Lada, the brand will react quite quickly. After all, here is not only “image is everything”, but also business.
Meanwhile, the situation is similar with foreign cars: from Geely assembled in Belarus to imported “premium”. However, the latter was also partially covered by the export ban from the country, but many models and brands are as far removed from the same category of “luxury” as the same Chinese from “Mercedes”.
Therefore, the crowds of our compatriots, who wanted to switch themselves much cheaper to brand-new cars of foreign manufacture, will not without pleasure squeeze all the juice from the local market. Here is just a guarantee, again, for cars purchased in fraternal Belarus, Russian brand representations are unlikely to provide.
However, we have almost no representative offices anymore – Western brands are leaving the market one by one, leaving both dealers and customers with a nose. This means that a Russian who is used to surviving alone will in fact lose nothing. But you can buy…