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Mercedes joins the ranks of companies offering a paid subscription system: So why are car companies turning to subscription systems?

This allows us to receive services for certain monthly or annual fees subscription systems very popular nowadays. So much so that we are seeing such systems starting to take place in many industries. One of them is the automotive industry. Auto giant BMW has announced such a heated seat service in recent months. Honda also came up with a similar move.

These systems, for which we had to pay more after paying so much money for cars, caused a lot of controversy. While there are still differing opinions on this subject, it is now one of the first brands that comes to mind when it comes to cars. from Mercedes-Benz announced that it would take such a step.

Mercedes will make cars go from 0 to 100 faster for $1200 a year

The German automaker has announced it will launch an online subscription system in the US. Users accordingly Paying $1,200 (22,355 TL) per year allows their vehicles to take off faster. can offer. If we open up a little more, with this service becoming available for select cars, vehicles can range from 0 to 100 miles. one second faster can reach.

The subscription system, which is said to be currently unavailable in other countries, On EQE 350 and EQS 450 models in the US will be listed. It was also mentioned that we will see the subscription system in the SUV versions of these models. With the new service, vehicles that can normally go from 0 to 100 kilometers in 6.2 seconds can save approximately 5.2 per second will be able to do it. This corresponds to a performance improvement of 20%.

Mercedes-Benz announces that the ‘new service’ is coming to the USsoon’ He declined to give an exact date, stating that it would be presented.

Why are car companies starting to turn to subscription systems?

Recently, we’ve seen automakers expand their subscription systems. So why are they taking such steps? According to JD Power’s Kristin Kolodge, who conducts automotive research, one of the reasons is that companies interact with customers. a ‘brand loyalty’ by trying to build a long-term relationship you might want to create.

In addition, it can be said that companies have found a way to make more profit with the help of these systems. As lower-maintenance electric cars become more common in the future, so will people fewer trips to services we can guess. The fact that this situation is lowering revenues could also impact companies turning to subscriptions for lost revenue.

In addition, Mark Wakefield, who conducts automotive and industrial studies at consulting firm AlixPartner, showed in a statement to Business Insider that companies may be making such moves for manufacturing. According to Wakefield, automakers are moving to more uniform specifications. production can be facilitated. Car owners can later add the features they want for a certain fee.

We can add that this is all thanks to software updates pioneered by Tesla. Today, vehicles are more connected to the internet, allowing manufacturers to add new things to vehicles by performing updates remotely. When this is the case, it becomes inevitable to move to subscription systems. According to Business Insider, companies like GM, Ford and Stellantis will no longer have monthly subscriptions by 2030. Generate $20 billion in revenue has a purpose.

We’ll see how this system plays out in the future of cars in the next few years. However, it would not be wrong to say that consumers will not be happy to pay additional charges for vehicles for which they have already paid a lot of money.

Source: Web Tekno

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