In 2019, when the South Korean automaker Kia will change its logo to arise and in 2021 the new logo was introduced with a special show. Many users do not like and even finds it offensive this logo confused people.

In fact, people who saw cars with the new Kia logo on the road thought it was a different brand and started searching Google for this new car.

Tens of thousands of people search for the car brand “KN” every month

A few months after Kia introduced its new logo, Google’s “KN car” and “KN carSearches like ” (KN car) started multiplying. Even “aswinnThis is evident from data that Twitter users publish monthly on Google more than 30,000 Search for “KN Car”. This is because the new logo is indeed set up to be easily recognized as KN. Some say this is a big mistake Kia made, others say Kia officials consciously made this choice.

As you can see in the photo above, it’s actually a single line to add to the logo. It is easy to understand that the brand is Kia. However, according to some users, Kia wants to increase brand awareness by searching the Internet for KN and Kia names. So it’s sort of executes a marketing strategy.

According to some, this mistake damaged Kia’s reputation, while Kia did not change the logo.Advertising is not goodIt shows that they have adopted the ‘strategy’. In addition, Kia officials, He also does not answer questions about the new logo.