And the support of Russian culture, cooperation with Russian cosmonauts, musicians, fashion designers, not to mention promotions such as offering branded car owners free travel on “scarves” or access to the business lounges of the capital’s airports are nothing more than a background against which the company demonstrates its viability in competition for former customers of Mercedes-Benz, BMW and Audi.
Without hiding their ambitions, representatives of the brand even take it upon themselves to claim that Exeed has inherited the best of more than a hundred years of European car industry history:
— We are a young team, but we already have an R&D center in Munich in our assets, fully integrated with global automotive industry trends. The company employs specialists who have collaborated in the past with the giants of the automotive industry, so our models are already highly technological and have an interesting design, bringing driving pleasure to potential customers, say brand managers.
As for cooperation with the Moscow Conservatory, one of the directions is help in finding rare musical instruments, such as harpsichord and positive organ, students will learn to play them. In general, the interaction program is large, but the parties have not yet addressed its nuances. Although it is already known what consequences it will have for owners of premium Chinese cars: members of the Exeed club can get hold of tickets to conservatory concerts that are always in short supply.