In addition to “flower products”, Iran has an extremely attractive automotive industry for today’s Russia. Despite half a century of repression through sanctions, the country has managed not only to maintain, but also to develop the “four-wheel sector”. There is something to learn. There should be a paragraph for connoisseurs of “everything was stolen”, “why we couldn’t do it ourselves”, “intercontinental companies and green men”, but we’ll leave it out, there will be brighter conspiracy theories in the comments. An important fact: Iran is ready to deliver its cars to the Russian Federation.
That? First of all – Iran Khodro Tara, a direct competitor of VW Polo Sedan, Skoda Rapid, Kia Rio and Hyundai Solaris. The Persian car is far from being technologically advanced and is inferior in options and comfort to both the “Europeans” and the “Koreans”. However, there is one major factor that allows him to overtake all of the above on the first turn: the price. “Iranian” in their homeland costs about 800,000 rubles. Will there be enough restraint for Russian sellers to make it pretty and offer Tara for 990,000 rubles?
Why did you start with Tara? Yes, because it was she who took a central place at MIMS-2022. We read between the lines. In any other case, the conversation would come from the most famous car in all of Iran – Samand. Yes, old cars from a century ago and the quality of finishing materials is not right. It rots, they say, whether it is the modern “Japanese”, who can stand in an aquarium with Moscow salt for a century. Especially if it’s a white Camry. However, the “Iranian” has an advantage, to put it mildly: in the homeland, “Samand” costs from 420,000 to 560,000 Russian rubles. We add logistics, fees and receivables, we get 700,000 – 800,000 “wooden” in the salon of a Russian dealer. Apparently this is a sufficient description for a sales leader in all areas!
Russia needs budget and ultra budget cars, but they are only available in Iran. There’s the Indian version, of course, but it’s more complicated. If only because the steering wheel in India is on the other side. No doubt it is only a matter of time, but it is not now. Therefore, Iran, so the effective abolition of customs duties.