Indonesia’s ambassador to Russia, Jose Antonio Morato Tavares, officially stated that his state is currently establishing logistics routes to our country for a number of products, including tires. Interestingly, these Asians have their own brands, which are wholly or partly owned by major tire manufacturers, but have much more leeway than their legal owners.
For example, the Indonesian brand Achilles is inextricably linked to the prematurely deceased Nokian, but also to the infamous and even revered Yokohama. This brand produces quality tires and currently actively imports its products all over the world. In addition, it is worth taking a closer look at Laufen, behind which Hankook is hiding. Yes, this is a budget division of the Korean manufacturer, which is engaged in the traditional business of all subsidiaries – the release of old models at much more attractive prices.
In all this prosperity, there is only one slippery question: what to do with winter tires? Indonesians, Iranians and Chinese have already learned how to make solid summer tires that can easily replace the products of well-known European and American brands in Russia, but with nails and friction it is much worse. The “budget segment” often becomes dubious and cannot cope with its immediate task …
So, most likely, this segment will remain entirely with Russian brands. For example, behind the newly formed Torsten and Ikon, which will replace Nokian and Nordman.