Until recently, America’s traditional motorcycle industry has steadfastly resisted attacks by supporters of environmentalist Greta Thunberg. In any case, it did not fall into the mass green euphoria: the Harley-Davidson in particular remained the bastion of rough and brutal two-wheel mobility. Although the first bell, heralding the beginning of a new era, sounded way back in 2018, when the company introduced its electric LiveWire.

Because Harley-Davidson was not immediately and resolutely rejected by old-fashioned motorcyclists, Harley-Davidson first selected electric motorcycles as a separate sub-brand and then announced this year that in the near future the legend of two-wheeled mobility – the brand that will have a distinct and recognizable subculture – becomes fully electric. And also very expensive. Now LiveWire is asking as much as $25,000 in the US.

The name of the man who buried the spirit of freedom is Jochen Seitz. It is very likely that he will go down in the history of the company precisely because, as a leader, according to green fashion, he ceased to exist. At least, fans of the brand met this initiative extremely ambiguously. Admittedly, if Harley-Davidson manages to create an electric bike that throws lightning around it while riding and accompanies it with thunder, then perhaps the brand’s old-school admirers will stick with it.

And if other legendary motorcycle manufacturers follow the Harley, then the domestic Urals has a good chance to seize world domination. And why not, if he remains the last purveyor of the true “spirit of freedom” on two wheels.

Until recently, America’s traditional motorcycle industry has steadfastly resisted attacks by supporters of environmentalist Greta Thunberg. In any case, it did not fall into the mass green euphoria: the Harley-Davidson in particular remained a bastion of rough and brutal two-wheel mobility. Although the first bell, heralding the beginning of a new era, sounded way back in 2018, when the company introduced its electric LiveWire.

Because Harley-Davidson was not immediately and resolutely rejected by old-fashioned motorcyclists, Harley-Davidson first selected electric motorcycles as a separate sub-brand and then announced this year that in the near future the legend of two-wheeled mobility – the brand that will have a clear and recognizable subculture – becomes fully electric. And also very expensive. Now LiveWire is asking as much as $25,000 in the US.

The name of the man who buried the spirit of freedom is Jochen Seitz. It is very likely that he will go down in the history of the company precisely because, as a leader, according to green fashion, he ceased to exist. At least, fans of the brand met this initiative extremely ambiguously. Admittedly, if Harley-Davidson manages to create an electric bike that throws lightning around it while riding and accompanies it with thunder, then perhaps the brand’s old-school admirers will stick with it.

And if other legendary motorcycle manufacturers follow the Harley, then the domestic Urals has a good chance to seize world domination. And why not, if he remains the last purveyor of the true “spirit of freedom” on two wheels.