9621 Agnes Crossing, Lake Suzanneview, New Mexico Island 84604-9295.
BMW – manageable, Mercedes – luxury Toyota – reliable. Some of us are still in the grip of these stereotypical ideas about car brands. But these people are
More recently, when choosing a new car, we diligently analyzed not only its characteristics and appearance. But they also took into account the brand’s historical reputation among motorists. However, as car manufacturers started adopting new approaches among mobile gadget developers, the situation has changed.
After all, if we are talking about the same mobile phone, then the brand identity of the device is not so important to us. Much more means completely different things to the mass buyer. The size and resolution of the screen, the amount of internal memory, the processing power of the processor and of course the possibility to install the most diverse applications.
And if a new brand appears that surpasses those that have been on the market for a long time, then consumer demand shifts in that direction without any problems. Not to mention that the ownership scheme of such a device does not imply its long-term use.
Maximum – a year or two, and we are considering a new purchase, without any attachment to the old model. Even if it is fully functional. And now the traditional automotive industry is at great risk from the active pressure of the many new entrants to the mobility industry. Who, moreover, actively bring the ideology of mobile gadgets to the automotive business.
We are well aware that every modern car is not made from scratch. The technical solutions that make it possible to develop a “dream car” have been known for a long time. It is no problem to find the right experts in design, on-board electronics, operation, safety and production technology. And almost any startup, with the right funding, can offer the world a worthy product.
In parallel, a new generation of potential car owners is emerging, who grew up within the framework of the consumption system of mobile gadgets. And they are ideologically more understandable than old and dilapidated brands with centuries of history. They are only interested in the current state of the automaker.
Or rather, how close it is to their understanding of the vehicle’s modern relevance. And this is a clear design, an acceptable and understandable cost of ownership, compatibility with personal digital devices and a convenient service schedule. And history and merits of the past have long gone out of fashion.
What was long ago is no longer an advantage. The accelerating pace of life multiplies past traditions and merits by zero. The modern world is focused exclusively on the future. And now innovation has become a commodity, not a tradition.
And for many of the major automakers with long and glorious histories, hard times are ahead. Indeed, for today’s consumer they are no longer the only one and inimitable, but simply one of many. And proud of the past in the world of innovation, which is focused on the future, is no longer possible.
In addition, it may look strange to a modern person. It seems that this is precisely the modern phenomenon of the Chinese auto industry. Who managed to catch the wave of cutting-edge technologies and, disregarding the high principles of the last century, rudely and actively crushed the whole world under him. Generally making good cars along the way.
And in this regard, the AvtoVzglyad portal is curious if you appreciate the history of the brand in modern cars, or do you still prefer advanced technologies?
More recently, when choosing a new car, we diligently analyzed not only its characteristics and appearance. But they also took into account the brand’s historical reputation among motorists. However, as car manufacturers started adopting new approaches among mobile gadget developers, the situation has changed.
After all, if we are talking about the same mobile phone, then the brand identity of the device is not so important to us. Much more means completely different things to the mass buyer. The size and resolution of the screen, the amount of internal memory, the processing power of the processor and of course the possibility to install the most diverse applications.
And if a new brand appears that surpasses those that have been on the market for a long time, then consumer demand shifts in that direction without any problems. Not to mention that the ownership scheme of such a device does not imply its long-term use.
Maximum – a year or two, and we are considering a new purchase, without any attachment to the old model. Even if it is fully functional. And now the traditional automotive industry is at great risk from the active pressure of the many new entrants to the mobility industry. Who, moreover, actively bring the ideology of mobile gadgets to the automotive business.
We are well aware that every modern car is not made from scratch. The technical solutions that make it possible to develop a “dream car” have been known for a long time. It is no problem to find the right experts in the field of design, on-board electronics, operation, safety and production technology. And almost any startup, with the right funding, can offer the world a worthy product.
In parallel, a new generation of potential car owners is emerging, who grew up within the framework of the consumption system of mobile gadgets. And they are ideologically more understandable than old and dilapidated brands with centuries of history. They are only interested in the current state of the automaker.
Or rather, how close it is to their understanding of the vehicle’s modern relevance. And this is a clear design, an acceptable and understandable cost of ownership, compatibility with personal digital devices and a convenient service schedule. And history and merits of the past have long gone out of fashion.
What was long ago is no longer an advantage. The accelerating pace of life multiplies past traditions and merits by zero. The modern world is focused exclusively on the future. And now innovation has become a commodity, not a tradition.
And times are tough for many of the major automakers with a long and glorious history. Indeed, for today’s consumer they are no longer the only one and inimitable, but simply one of many. And proud of the past in the world of innovation, which is focused on the future, is no longer possible.
In addition, it may look strange to a modern person. It seems that this is precisely the modern phenomenon of the Chinese auto industry. Who managed to catch the wave of cutting-edge technologies and, disregarding the high principles of the last century, rudely and actively crushed the whole world under him. Generally making good cars along the way.
And in this regard, the AvtoVzglyad portal is curious if you appreciate the history of the brand in modern cars, or do you still prefer advanced technologies?
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
