Geely opened a cool car design center
- February 6, 2023
- 0
It seems a little more, and the Chinese will begin to set trends in car design. In any case, it is not for nothing that they buy up
It seems a little more, and the Chinese will begin to set trends in car design. In any case, it is not for nothing that they buy up famous artists en masse, and Geely even managed to open the latest innovation center, where advanced international design solutions are developed.
Technological Geely Innovation Design Center Italy began its work in Milan, the capital of world fashion and style. The division will be engaged in creating the design of future models and become a “think tank for new ideas”.
In addition, worldwide market research and international strategies will be developed here.
Recall that since autumn 2021, the brand’s style has been overseen by Stefan Sielaff, Vice President of Global Design, known for his collaborations with brands such as Audi, Mercedes-Benz and Bentley. It was he who came up with the idea of uniting the teams and the concept of several brands that are part of the Geely holding into a single whole. Currently, the company has brought together about a hundred designers from all over the world, and the new center has become Geely’s sixth design studio.
Technological Geely Innovation Design Center Italy began its work in Milan, the capital of world fashion and style. The division will be engaged in creating the design of future models and become a “think tank for new ideas”.
In addition, worldwide market research and international strategies will be developed here.
Recall that since autumn 2021, the brand’s style has been overseen by Stefan Sielaff, Vice President of Global Design, known for his collaborations with brands such as Audi, Mercedes-Benz and Bentley. It was he who came up with the idea of uniting the teams and the concept of several brands that are part of the Geely holding into a single whole. Currently, the company has brought together about a hundred designers from all over the world, and the new center has become Geely’s sixth design studio.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
