Why many new car brands in Russia will fail
- February 7, 2023
- 0
After many European companies left the Russian car market, manufacturers rushed into the resulting niche, which we had no idea before. Foreign traders want to earn money quickly
After many European companies left the Russian car market, manufacturers rushed into the resulting niche, which we had no idea before. Foreign traders want to earn money quickly and coolly and take advantage of the dire shortage of cars in our country. However, the AvtoVzglyad portal is sure that many of them will fail.
Before the well-known events of last year, only a few Russian citizens knew that Iran had its own car industry. Now everyone knows about it. Moreover, the Persians will offer us their cars in about three months. For example, Saipa brings the Quik cross hatchback and the Saina and Shahin sedans. Let’s see what awaits them in Russia.
Quik and Saina are based on the trolley X200. It is based on a very old platform created by engineers from Kia, Ford and Mazda. Thus appeared the first generation Ford Fiesta, and later the small car Kia Pride. Now the Iranians are taking full advantage of the development. As a power source, they offer a 1.5-liter petrol engine with an output of 87 hp. with., cooperating with a five-speed “mechanics” or a variator.
Market novelties apparently play in the same class as LADA Granta. But the price tag will be higher, since the “Iranians” are imported into the country, and not collected in the Russian Federation. And if so, then “Grant” will win this fight, because the Togliatti car is much clearer to our buyer and there are no problems with spare parts.
The larger four-door Shahin is Saipa’s latest development. It was created on a localized Toyota B trolley, on which the Toyota Corolla E160 was built. Recall that such a “Japanese woman” has been produced since 2015.
Under the hood is a 1.5-liter supercharged engine with an output of 112 hp. Of. While it works only in conjunction with the “mechanics”. The appearance of the “machine” is expected in the future. Suppose if the price tag exceeds 1,500,000 rubles, then the sale will not break records, but will only cover the cost of certification. For that money you better opt for LADA Vesta or a used European sedan.
Chinese automaker BAW can bring us a variety of vehicles: the S3 and S5 electric city cars, the Calories pickup, the Ace minivan and the BJ212 Sniper SUV. Of the whole set, we are only interested in the “scoundrel”, but this is an analogue of the UAZ-469. Initially developed for the military, the model came on the assembly line in 1965. In 2008, the military stopped buying the “all-prolaza”, but BAW continued to produce and improve the “Sniper”.
Under the hood is a licensed 2.4-liter Mitsubishi engine with a capacity of 211 forces. Four-wheel drive – classic Part Time with a reduction gear. It all depends on the price. Our citizens will not want to pay millions of rubles for a Hunter-level car, but with richer equipment. It is better to buy “Patriot”.
Another car manufacturer from the Middle Kingdom – BYD – has in its arsenal a series of quite modern sedans and crossovers that are imported to us through unofficial channels. However, innovative models are unlikely to be popular with consumers. They are too expensive and the ground clearance of sedans is too small. And the electric Seal, which is being tipped as Tesla’s competitors, will only take root in the rich man’s garage.
Let’s not forget the Kaiyi brand. In order for buyers to pay attention to it, a large-scale advertising campaign is required. Otherwise no one will pronounce this name. What can we say about sales success. Although the cars here are relatively modern and the prices are reasonable.
Manufacturer’s photo
Before the well-known events of last year, only a few Russian citizens knew that Iran had its own car industry. Now everyone knows about it. Moreover, the Persians will offer us their cars in about three months. For example, Saipa brings the Quik cross hatchback and the Saina and Shahin sedans. Let’s see what awaits them in Russia.
Quik and Saina are based on the trolley X200. It is based on a very old platform created by Kia, Ford and Mazda engineers. Thus appeared the first generation Ford Fiesta, and later the small car Kia Pride. Now the Iranians are taking full advantage of the development. As a power source, they offer a 1.5-liter petrol engine with an output of 87 hp. with., cooperating with a five-speed “mechanics” or a variator.
Market novelties apparently play in the same class as LADA Granta. But the price tag will be higher, since the “Iranians” are imported into the country, and not collected in the Russian Federation. And if so, then “Grant” will win this fight, because the Togliatti car is much clearer to our buyer and there are no problems with spare parts.
The larger four-door Shahin is Saipa’s latest development. It was created on a localized Toyota B trolley, on which the Toyota Corolla E160 was built. Recall that such a “Japanese woman” has been produced since 2015.
Under the hood is a 1.5-liter supercharged engine with an output of 112 hp. Of. Although it works only in conjunction with the “mechanics”. The appearance of the “machine” is expected in the future. Suppose if the price tag exceeds 1,500,000 rubles, then the sale will not break records, but will only cover the cost of certification. For that money you better opt for LADA Vesta or a used European sedan.
Chinese automaker BAW can bring us a variety of vehicles: the S3 and S5 electric city cars, the Calories pickup, the Ace minibus and the BJ212 Sniper SUV. Of the whole set, we are only interested in the “scoundrel”, but this is an analogue of the UAZ-469. Initially developed for the military, the model came on the assembly line in 1965. In 2008, the military stopped buying the “all-prolaza”, but BAW continued to produce and improve the “Sniper”.
Under the hood is a licensed 2.4-liter Mitsubishi engine with a capacity of 211 forces. Four-wheel drive – classic Part Time with a reduction gear. It all depends on the price. Our citizens will not want to pay millions of rubles for a Hunter-level car, but with richer equipment. It is better to buy “Patriot”.
Another car manufacturer from the Middle Kingdom – BYD – has in its arsenal a series of quite modern sedans and crossovers that are imported to us through unofficial channels. However, innovative models are unlikely to be popular with consumers. They are too expensive and the ground clearance of sedans is too small. And the electric Seal, which is being tipped as Tesla’s competitors, will only take root in the rich man’s garage.
Let’s not forget the Kaiyi brand. In order for buyers to pay attention to it, a large-scale advertising campaign is required. Otherwise no one will pronounce this name. What can we say about sales success. Although the cars here are relatively modern and the prices are reasonable.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
