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Parktronic and neon lighting: what car options do Russians dream of

  • February 20, 2023
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The results of the following social survey showed that for the majority of Russians (namely, 59%), the equipment of a car is more important than its class. And

Parktronic and neon lighting: what car options do Russians dream of

The results of the following social survey showed that for the majority of Russians (namely, 59%), the equipment of a car is more important than its class. And the survey participants mentioned the “winter package”, climate control and autorun system as the most important options.

It turns out that only a quarter of Russians (23%) are ready to be satisfied with the basic configuration of a car – 77% prefer to pay extra for a richer version. In addition, 37% of those who do not accept “empty barrels” buy the necessary options separately. How much money do our fellow citizens spend on “sandwiches”? 28% of respondents set themselves a limit of 100,000 rubles, and 32% of 300,000 rubles. The rest is ready to lay more.

If we talk about specific options, the most important ones for Russians are the “winter package” (31% voted for it), climate control (30%), autorun system (23%) and rear view camera (15%). This concerns the equipment that respondents have in their car. But the respondents dream of parking sensors (40%), door closers (23%), remote engine start (20%) and sudden neon lighting of the contour of the radiator grille (6%).

We add that only 9% of the survey participants are willing to consider an alternative option if the car dealer does not have a car in the configuration they need. The rest (i.e. 91%) leave the order and wait. How long? The majority (73%) – no more than a month, others – as long as necessary, according to the results of a survey conducted by the insurance company Rosgosstrakh and Avtodom.

It turns out that only a quarter of Russians (23%) are ready to be satisfied with the basic configuration of a car – 77% prefer to pay extra for a richer version. In addition, 37% of those who do not accept “empty barrels” buy the necessary options separately. How much money do our fellow citizens spend on “sandwiches”? 28% of respondents set themselves a limit of 100,000 rubles, and 32% of 300,000 rubles. The rest is ready to lay more.

If we talk about specific options, the most important ones for Russians are the “winter package” (31% voted for it), climate control (30%), autorun system (23%) and rear view camera (15%). This concerns the equipment that respondents have in their car. But the respondents dream of parking sensors (40%), door closers (23%), remote engine start (20%) and sudden neon lighting of the radiator grille contour (6%).

We add that only 9% of the survey participants are willing to consider an alternative option if the car dealer does not have a car in the configuration they need. The rest (i.e. 91%) leave the order and wait. How long? The majority (73%) – no more than a month, others – as long as necessary, according to the results of a survey conducted by the insurance company Rosgosstrakh and Avtodom.

Source: Avto Vzglyad

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