In addition, the asset transfer report refers to several legal entities. That is, the Finns sold not only the plant, but also the network of official Vianor dealers that has been cultivated for a long time. The shops are recognizable, popular, but the previous owners no longer need them. The letters have been switched – Vianor is now “Ivanor” – but the amount, as usual, has not changed. Add to account!
Only the question with the brand of the rubber itself remains open: what will the well-known tires be called now? You can forget names even remotely related to Nokian, Hakkapeliitta, Hakka. Like, apparently, about Nordman. The composition will remain the same, as will the pattern, the same people will make tires, on the same conveyor belt, but the name on the sidewalls will be different. Which? According to rumor, or Torsten, or Ikonan, or Ikon.
And finally, self-interest: when will production begin? Apparently, the launch of the conveyor belt will not take much time, and by next winter the Russians will be presented with a new Russian brand with a wide range of products. It will be as “homely” as the Lipetsk Evolute, re-gluing nameplates on Chinese electric vehicles, but there’s nothing wrong with that in this case. And it is not expected.